Blog Articles

In everyday speech, it's common for many of us to use terms that are similar - but not actually synonyms for one another - as if they're interchangeable. Sometimes this is a misunderstanding, and other times it's people who use certain words as shorthand with colleagues and friends. But when this sort of thing gets in the way of understanding a critical concept, it's time to nip it in the bud. For example, the terms "route optimization" and "route planning"...

Virtually every organization that relies on teams that have to travel on a regular or even merely an occasional basis can benefit in a significant way from the eSpatial data visualization and mapping platform. In a post-pandemic landscape (and one affected by the looming realities of climate change), it's important to ensure that travel is always as efficient as possible. Neutralizing common pain points Professional route optimization software is well-equipped to solve some of the most common issues that may...

This is part two in a multi-article series exploring how you can help your sales team cope with an unpredictable pandemic recovery period. Read part one. In the first entry of this blog series, we examined the major effects that the COVID-19 pandemic had on the sales environment during 2020. We concluded that while the crisis wasn't devastating to sales across the board, it still led organizations to deal with considerable changes, including large-scale shifts to remote operations. The evolutionary...

This is part of a multi-article series exploring how you can help your sales team cope with an unpredictable pandemic recovery period. The COVID-19 pandemic impacted all areas of modern human life. All too often, its effects were nothing short of devastating, whether in terms of its death toll or the havoc it wreaked on the global economy. Companies of all kinds, across all industries, had to adapt to the new normal or get left behind by it -- sales...

Data mapping is a critical way to visualize information. You can quickly and easily analyze your sales data in a geographic context, including sales territories, product distribution or delivery areas, and so on. The map brings a tangible dimension to analysis and strategizing efforts that might otherwise seem abstract, especially if you're trying to make plans for the longer term. In this blog, we'll show you how to create a heat map in both Excel and eSpatial.

Territory management is essential for all businesses that want to maximize the effectiveness of their sales teams. For large enterprises, this strategy can help drive sales higher. Enterprise territory management is an important tool for keeping big companies on track for growth. We'll talk about enterprise sales, territory management and how to use specific techniques to empower growth.

What is an online heat map? What does a heat map show? Why is an online heat map tool so important? Which type of heat map should you generate? Leverage online heat maps in eSpatial Creating a heat map online using a tool like eSpatial is, in itself, not a very complicated process. But that doesn't mean it's something you can simply do without much thought or consideration, and then go about the rest of your day. Quite the contrary....