Brand guidelines

Information about how our brand should be used in all communications

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Logo

The eSpatial logo is our most recognisable brand touch point, we have made it unique and adaptable to suit a wide variety of different uses.

Logo Use Cases

Our logo should appear as either the standard, black, or white options shown below. The black and white variations are designed to appear over backgrounds that would cause the standard logo to be difficult to see.

Logo exclusion zone

The white space surrounding the logo indicates the minimum distance to any other graphical element. This recommended spacing should be observed where possible.

Minimal logo

It is recommended that the brand mark not be decreased beyond the size illustrated as legibility will suffer.

eSpatial logo - Exclusion zone
eSpatial logo - Minimum width

Font

The font typefaces used for the eSpatial brand is Poppins, a modern geometric open source font. The preferred styles are shown below.

Poppins regular

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!”%&*+<=>?@^]\[©

Poppins semibold

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!”%&*+<=>?@^]\[©

Poppins bold

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!”%&*+<=>?@^]\[©


Colors

The eSpatial logo is made up in a CMYK / RGB graduation and is recommended to use whenever possible. There is also a selection of support colors that can be used in brand collateral such as product branding, website, etc.

Logo turquoise

Hex: #09a7c9

RGB: 9, 167, 201

Pantone: 3125 CP

Logo purple

Hex: #423d88

RGB: 66, 61, 136

Pantone: 7672 CP

Call to action

Hex: #6eb966

RGB: 110, 185, 102

Pantone: 360 C

eMapping

Hex: #d9342b

RGB: 217, 52, 43

Pantone: Warm Red C

eRouting

Hex: #0e60ad

RGB: 14, 96, 173

Pantone: 300 C

eTerritory

Hex: #684a9e

RGB: 104, 74, 158

Pantone: 7677 C

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