Logo
The eSpatial logo is our most recognisable brand touch point, we have made it unique and adaptable to suit a wide variety of different uses.
Logo Use Cases
Our logo should appear as either the standard, black, or white options shown below. The black and white variations are designed to appear over backgrounds that would cause the standard logo to be difficult to see.
Logo exclusion zone
The white space surrounding the logo indicates the minimum distance to any other graphical element. This recommended spacing should be observed where possible.
Minimal logo
It is recommended that the brand mark not be decreased beyond the size illustrated as legibility will suffer.
Font
The font typefaces used for the eSpatial brand is Poppins, a modern geometric open source font. The preferred styles are shown below.
Poppins regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!”%&*+<=>?@^]\[©
Poppins Semibold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!”%&*+<=>?@^]\[©
Poppins bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!”%&*+<=>?@^]\[©
Colors
The eSpatial logo is made up in a CMYK / RGB graduation and is recommended to use whenever possible. There is also a selection of support colors that can be used in brand collateral such as product branding, website, etc.
Logo turquoise
Hex: #09a7c9
RGB: 9, 167, 201
Pantone: 3125 CP
Logo purple
Hex: #423d88
RGB: 66, 61, 136
Pantone: 7672 CP
Call to action
Hex: #6eb966
RGB: 110, 185, 102
Pantone: 360 C
eMapping
Hex: #d9342b
RGB: 217, 52, 43
Pantone: Warm Red C
eRouting
Hex: #0e60ad
RGB: 14, 96, 173
Pantone: 300 C
eTerritory
Hex: #684a9e
RGB: 104, 74, 158
Pantone: 7677 C