Information about how our brand should be used in all communications
Logo
The eSpatial logo is our most recognisable brand touch point, we have made it unique and adaptable to suit a wide variety of different uses.
Logo Use Cases
Our logo should appear as either orange and blue or orange and white. The orange and blue is designed to appear over bright backgrounds and the orange and white over dark backgrounds. Should the logo need to appear over an orange background similar to the eSpatial orange, the entire logo should be white.
Logo Spacing
When using our logo make sure the white space surrounding the logo is the height of the letter “e” to maximise impact and visibility.
Colours
Our brand consists of two primary colours as well as a variety of muted colours to help emphasize imagery taken from our product.
Primary
These colours feature on our website as well as all printed media.
#1D61A6
RGB: 29,97,166
Pantone: 7455C
#F79122
RGB: 247,145,34
Pantone: 151C
Secondary
These colours feature on our website.
#1A1A1A
RGB: 26,26,26
#333333
RGB: 51,51,51
#4D4D4D
RGB: 77,77,77
#EFEFEF
RGB: 239,239,239
Fonts
These fonts are used everywhere from our website and promotional materials to all our printed media.
Company name
When making reference to our company name, the first letter is always a lowercase “e” followed by an uppercase “S” with no space between them, our company is always written as a single word and is pronounced /e – Spatial/.
