The eSpatial logo is our most recognisable brand touch point, we have made it unique and adaptable to suit a wide variety of different uses.
Logo Use Cases
Our logo should appear as either the standard, black, or white options shown below. The black and white variations are designed to appear over backgrounds that would cause the standard logo to be difficult to see.
Logo exclusion zone
The white space surrounding the logo indicates the minimum distance to any other graphical element. This recommended spacing should be observed where possible.
It is recommended that the brand mark not be decreased beyond the size illustrated as legibility will suffer.
The font typefaces used for the eSpatial brand is Poppins, a modern geometric open source font. The preferred styles are shown below.
The eSpatial logo uses a CMYK / RGB graduation of the below 2 primary colours.
There is also a selection of topic specific colors that can be used in brand collateral such as product branding, topical content, e.g. a page dedicated to territory software will use the "Territory software" purple color below.
Additional website topic colors
The above topic colors also have darker versions that are used to compliment the bright support colours for elements such as icon colours, button/link hover colours etc.