4.8/5 of 53 reviews
4.3/5 of 38 reviews

Route Optimization
Software

Boost time spent selling by 30%, no more wasted hours behind the wheel

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Woman reviewing route map on mobile device in her car

95%

Reduction in project completion time

7%

Increase in revenue

20%

Increase in field productivity

What is Route Optimization?

Route optimization automatically determines the most efficient order and path for multiple customer visits or service stops. Unlike consumer mapping apps, our route optimizer and route optimization tool let you import all stops (often hundreds) at once. The route optimization software then computes the optimal route planner across every destination, saving time, reducing fuel costs, and increasing reps’ selling time. Dynamic re‑optimization handles cancellations or delays on the fly and keeps your route planning software working in real time.

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Why Traditional Planning Fails

Traditional, manual routing falls short in modern field operations. Common problems include:

  • Limited Capacity

    Manual planning or consumer navigation apps can’t efficiently scale beyond a few stops

  • No Re-Optimization

    If appointments shift or are canceled, routes become invalid

  • Poor CRM or Territory Alignment

    Sales data isn't integrated, and territories are mismatched

  • Inefficient Coverage

    Overlapping or unbalanced territories lead to wasted time and missed opportunities

Save on Average 20% More Fuel And
Increase Selling Time by up to 30%

See the return on investment your organisation can get by using eSpatial's routing tool

Try our ROI calculator

Why Choose eSpatial's
Route Optimization Software?

Unlike many consumer-level apps, eSpatial's route planning software makes sharing easy, so updating your manager, team, and colleagues is simple and intuitive.

2 people reviewing route map on tablet in café

1. Automatic Route Planning

Our route optimization tool automatically computes the best sequence for customer visits, whether day‑long sales routes or multi-stop service itineraries. You can plan one-way or round-trip routes that align with meeting times, cut travel, and reduce planning time by up to 90%. Best of all, it eliminates manual planning.

Team reviewing route map on desktop computer

2. Integrate CRM and Spreadsheet Data

Upload CRM or Excel data to map your lead, prospect, and client records instantly. Each mapped stop shows key fields like status or priority, turning your route planner into a smart, data-driven tool that helps you focus on high-value opportunities. Your data stays consistent and synced across platforms.

Woman driving, route map on mobile device attached to dashboard

3. Supports Multiple Stops and Territories

eSpatial is built to meet complex route and territory needs. This route optimizer ensures field teams cover their areas effectively and confidently:

  • Plan routes with dozens or even hundreds of stops per rep
  • Design and align territories for balanced workload and optimal coverage
  • Assign multi-stop routes within defined territories to streamline logistics and maximize efficiency
Woman viewing route map on mobile device

4. Mobile‑friendly for Field Teams

Designed for reps on the go, the eSpatial mobile app keeps teams connected and agile. Field users can:

  • View and follow optimized routes on mobile
  • Report appointments, start/end times, and notes
  • Re-optimize midday after cancellations or new scheduling
Service person viewing route map on tablet device beside their van

5. Visualize Data for Better Decisions

Visualization turns data into strategy:

  • Create heat maps and pin and bubble maps to spot sales hotspots
  • View territories, route density, and coverage gaps
  • Assess route & rep performance metrics from drive time to completed visits

These insights from a strong route optimization solution support better planning, staff allocation, and strategic decisions. With visual clarity, your route planning software becomes a powerful field execution tool.

Flexible Pricing to Suit Every Business

Our team is here to help you every step of the way

Check out our packages

5 Reasons to Choose eSpatial

eSpatial's route optimization software includes tools to streamline planning, improve field performance, and adapt to real-time changing schedules.

  1. Drag-and-Drop Route Editing: Quickly adjust stop sequences manually when needed, without restarting the entire route.
  2. Appointment Locking: Lock priority meetings into place so the route optimizer works around them automatically.
  3. Territory Realignment Tools: Easily reassign or adjust territories to maintain balance, improve efficiency, and reduce overlap.
  4. Route & Rep Performance Analytics: Track mileage, drive time, completed stops, and customer visits to evaluate and optimize rep productivity.
  5. Priority-Based Scheduling: Focus each route on high-value leads and time windows, ensuring the most critical stops get covered.
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More on Optimizing Your Routes

With eSpatial's intelligent automated route optimization, you can easily build, analyze, and share multi-stop plans across your team. Visual analytics and heatmaps help refine territories and sales focus. The platform is powerful and intuitive. Use our route optimization software to re-optimize routes instantly when schedules shift.

Trusted by Businesses Globally

Join the leaders. Top teams across every industry use location intelligence to turn data into a competitive advantage. Sales: Hunt high-potential leads and balance territories. Operations: Optimise coverage and slash service costs. Marketing: Target high-growth regions and prove ROI.

“We wanted to know for each of our plants. What is the plant's low-cost service area? What is the geographic region around that plant? And whether that plant is the most cost-effective option to ship concrete. We wanted to take advantage of that. We also wanted to know the most costly delivery areas in central Texas. And which of our customers are in those areas.”

Emily Jetmore

Business Analyst

“The first quick win for us was that eSpatial was so easy to use. After using so many other applications, eSpatial was the easiest for importing our data and identifying the fields and hierarchies that would deliver efficient alignments. At the end of the day, you are finalizing the sales territory in front of their eyes. It is much more real to the key stakeholders, which has been transformational for Thermo Fisher.”

Jamie Baker

Director of Sales Optimization

“Sales data can be mapped in minutes. That has saved us countless numbers of hours. And we have eliminated steps from the design and approvals process leading to faster more efficient alignments in less time. The findings in our eSpatial visualizations are definitely going to inform 2022 strategy for the better. 100%, we're going to renew our eSpatial license.”

Sarah Kirmani

Operations Manager

  • Thermo Fisher logo
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  • Volvo logo
  • LG Electronics logo
  • Henkel Corporation logo
  • Continental Tire logo

Expert Backup on Demand

Sales and CS team photo

You're the expert on your data and line of work, but to complete your project, you may need some backup. That's why our support team includes geographic information system (GIS) experts who can assist with mapping and data integration needs during onboarding and throughout your time as an eSpatial user. You're never without help when using our route optimization solution or route optimization app.

Start Mapping Your Sales Route Today

eSpatial gives you the tools to move fast and make an impact, whether mapping customers, building smarter territories, or planning optimal routes. You don’t need a GIS expert; you just need your data and a few minutes to start.

Try it for free today or book a quick demo with our team to see how mapping can transform your business.

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Frequently Asked Questions

How Does eSpatial Make My Reps' Days More Productive?

Reps can:

  • Plan the most efficient multi-stop routes
  • Spend less time driving and more time selling
  • Reduce admin with fast, automated planning

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