Managing data with spreadsheets is your worst nightmare. To make confident decisions, sales and marketing leaders need visual intelligence that brings data alive and presents it in ways that transform understanding. Business decisions are increasingly complicated. You need to analyze a lot of data and gain insights to make recommendations. Many leaders don’t know where to turn or are unsure how mapping technology can deliver ROI. They need an intuitive tool that maps complex data to easily spot trends and make smarter, strategic decisions. eSpatial is the comprehensive solution that enables sales and marketing teams to unlock actionable insights from data with customizable visualization and analysis tools. With eSpatial, workflows can run 32 times faster than Excel, save hundreds of hours in administration and accelerate decision-making. It's intelligent mapping, so you work smarter. Talk to an expert now.
Who uses mapping software?
eSpatial is perfectly suited for sales, services, marketing and distribution. Our platform delivers meaningful insight, improves workflows and maximizes field outcomes for leading businesses across the world
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012%
Boost in revenue
050%
Saving in administration time
030%
Improvement in sales productivity
eSpatial's platform is more than robust enough to expand well beyond our original needs, but user-friendly and intuitive enough for our team to jump right in and start mapping. eSpatial's tools and resources were necessary in order to close a $1.2 million annual account, and their team helped us through all of the processes in getting started and making sure our needs were accommodated effortlessly.
Michael Szymanski
Senior Marketing Consultant
eSpatial has become a key tool for our strategic sales and marketing activities. The mapping capabilities have given us a platform to build a business case and visually pitch a strategy internally to increase our market footprint and execute on marketing campaigns.
Ken Chung
Strategic Marketing
eSpatial helps us identify the best locations to hire new staff and the most suitable markets to test new products to better serve our clients. The customer support is what makes eSpatial stand out as they are always really helpful and quick to respond.
Matt Weaver
Retail Operations Analyst
Essential mapping software features
Add data from multiple sources
Uploading and geo mapping data from multiple sources is quick and painless. You can combine large datasets from siloed spreadsheets, databases, CRM, ERP and POS systems to create live, interactive territory maps that scale alongside your business growth. Whether importing data manually or through the eSpatial Data Uploader, you can ensure critical information is organized, up to date and available within the interface. Once imported, your data is stored in a library that contains over 100 third-party boundary and demographic datasets. Use it to enhance the accuracy of your data mapping and create more balanced and actionable sales territories.
Mobile compatibility
eSpatial was designed to actively support sales and service teams in the field by offering intelligent route planning, scheduling and data management features. With eSpatial Mobile, your field teams can access customer data on the road, optimize their travel routes and spend more time meeting with customers and prospects.
This mobility can help staff in the field prioritize their accounts and plan out their entire week in advance. Using radius or drive-time buffers, sales reps can organize their days based on the proximity of client meetings to a particular location, like your office or the airport. What's more, users can quickly open a Google Map for turn-by-turn navigation.
Create custom maps
Businesses don't always follow a set template in their operations, so neither should your maps. With eSpatial, you can import datasets to create unique, individualized sales maps for different products, services, customers, and other custom attributes. Simply upload the data you would like to visualize, whether it's customer and office locations or sales territories, and generate a base map to provide context. Then, set your geographic boundaries by:
- Postcodes
- ZIP codes
- County
- State
- Account (or point based)
- Territory
Once you've created your custom map, you can further personalize it by organizing your data by each unique attribute you'd like to display. With each attribute type loaded as a different dataset, you can add it to maps in separate, easily manageable layers.
Intuitive data visualization
Any mapping tool is only as strong as its data visualization and styling features. That's why eSpatial allows you to create a range of eye-catching, interactive maps that can be tailored to your unique needs. You can customize the symbol, size and color of individual data points, create distinct labels and insert annotations for added context.
No matter what your goals are, eSpatial has a style to suit the occasion: pin maps, heat maps, bubble maps, radius maps and more. When paired with location analytics, these data styling features can help you visualize your business performance in extraordinary detail.
Route planning designed for business users
Today's field sales and service teams rely on real-time customer data and location analytics to organize their daily tasks. eSpatial's intelligent route mapping software can help field staff minimize travel times and reduce fuel costs by plotting out the most efficient trip. With this feature, field teams can easily add multiple stops to their routes, block off time for in-person meetings and create a flexible snapshot of their weekly schedules. You can also create, edit and share route maps with other internal stakeholders, ensuring your field teams' activities are both productive and cost-effective.
Territory mapping and alignment
Effectively managing territories is essential to any sales team, but this is easier said than done. eSpatial’s territory mapping solution enables you to design, align, optimize, and build sales territories in no time. Not only does this offer a better way to structure sales resources and activities, but it also boosts profitable selling time with your highest-potential customers. By balancing and aligning your territories to focus on high-priority clients, you can maximize sales productivity and utilization to unlock hidden revenue and reduce selling costs.
Easy-to-use professional mapping tools
Filter data in a live map
Upload all of your data to the map. Then you can use filters to see the information you want. For example, you can filter to see only customers with sales over $1,000 or who have purchased a particular product.
Effortlessly share and export
Collaboration is everything in any sales mapping software. Being cloud-based means you can collaborate in real time with other team members so everyone has the latest data. Mobile device, role-based access and single sign-on options are available. You can also publish maps to the internet (in public or private links), print, export to PPT, PDF or CSV or take a screenshot. The choice is yours.
Custom drawing & selection tools
Want to select a group of pins or areas at the same time? Just draw a shape (known as a polygon) that touches the areas or encloses the pins. Then you can export the selected data, re-assign a territory to a new person or add a sales stop to a route.
Advanced analysis mapping
eSpatial analysis functions help businesses map their coverage, find gaps in service, identify wasted effort, compare regional or territory performance and a whole lot more.
Color points & areas by value/size
Effectively visualizing your data points or areas by color will help your map tell its story. This can include color by opportunity rating, status, product line and so on, to help you more easily understand how value is distributed.
Versatile in-map labeling
Without strong labeling, your map can be difficult to navigate. eSpatial has the most versatile labeling toolkit in the industry.
Flexible map point styling
You need full control over how your data appears on your map. Pins can be customizedin many ways, including by color, transparency, size and clustering. You can also upload custom images or logos to use on your map, or combine several mapping styles to view multiple metrics on each point.
Proximity / drive-time analysis
Need to understand how your data points geographically relate to each other? Check how far apart they are, find your nearest neighbor or identify points within your maximum drive-time zone before adding them to your route.
What type of map do you need to create?
1. Regional heat map
Regional heat maps are most often used to compare performance and activity across boundaries such as states, ZIP codes or territories. They allow you to quickly identify areas where performance varies and then zoom in on the details to aid your decision-making.
2. Hot spot heat map
Hot spot heat maps are commonly used to show geographic density. They can help you track down areas with a significant customer population and relate them to the location of other items (e.g., retail stores or service teams).
3. Territory map
Territory maps help you manage geographic areas of responsibility. Often used by sales teams and service providers, they employ balancing tools to divide and align duties among personnel. Territory optimization can help maximize productivity and evenly distribute team workloads.
4. Pin map
Pin maps are useful for understanding where things are located (such as customers) in relation to your retail stores, or service team locations. You can map multiple locations by using basic pins or by employing different visuals for different components on the map.
5. Route maps
Making a basic route from one place to another is a pretty simple task. But what if you want to visit multiple stops? Route mapping allows you to choose which locations you should visit, and plan the most efficient route to minimize drive time.
6. Radius/buffer maps
Radius maps, also known as buffer maps, are commonly used as coverage maps to see where you may have gaps or overlap of coverage of your shops, services, and operations.
Create a map with your data in 4 simple steps
1. Prepare your data
Save your data to CSV format from your CRM, ERP or POS system, or as an XLS file if using Excel. Make sure you have header rows that include location information. Any columns you want to be displayed should be noted in the information box attached to each map pin. Download an Excel template.
2. Sign up for an eSpatial trial account
Register for a free trial. You'll need to use a business email address and create a password, but no credit card information is required. Afterward, you can start creating your map right away.
3. Upload your data
Log into eSpatial. Click Add new data and follow the instructions that appear. If you have any difficulties, you can get help from real mapping experts on our live chat system. Just click on the orange icon in the bottom right corner of the page.
4. See your results
As soon as your data is uploaded, it will be plotted on a map as seen above. Each pin represents a row in your spreadsheet. All of this data is displayed when you click that pin. You can then style your map, run various analysis procedures and share it with your team.
