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Gaining a Competitive Advantage With Retail Mapping Software


The retail industry is complex, but eSpatial makes it clearer. Our retail mapping software gives you visual insights into store performance, customer behavior, and geographic sales trends for enhanced efficiency and operational clarity

Our Customers Love Mapping With eSpatial

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  • Jenne Distributors logo
  • Cold Front Distribution logo
  • Dunn Tire logo
  • Carpetright logo
  • Euromarket Designs logo

What is Retail Mapping Software?


With retail mapping software, you can efficiently visualize and analyze location-based store data about your business on digital maps. Unlike tables and charts, mapping software uncovers aspects you might otherwise miss. By gaining insights into:

  • Demographic patterns
  • Trade areas
  • Driving times
  • New locations
  • Competitors

And more, you'll be equipped to make data-based strategic decisions that propel your business forward.

For Retailers Who Want to

  • Enhance customer engagement, plan expansions, and conduct market research.
  • Profile customers and identify new market opportunities
  • Gain a competitive advantage by integrating multiple datasets for a holistic market perspective

How eSpatial Helps Retailers Succeed


eSpatial is an innovative tool that helps retail businesses analyze:

  • The best business locations
  • Competitor locations
  • Underperforming areas

The locational intelligence provided by retail store mapping may be crucial to your business's long-term success as it helps you avoid inaccessibility and unexpected financial losses.

Choose optimal locations Choose optimal locations

Store Location Analysis

You can use eSpatial's retail store mapping software to analyze potential store locations based on various factors such as:

  • Demographics
  • Foot traffic
  • Competitor locations
  • Proximity to transportation hubs

This analysis helps you identify suitable locations that maximize your exposure to the target customer base while minimizing competition.

Share Visual Insights With Teams and Stakeholders

Maps are an excellent way to communicate with internal teams, stakeholders, and partners. They present data, strategies, and insights in a compelling visual way, facilitating better collaboration and decision-making.

Competitor analysis Competitor analysis

Competitor Analysis

With eSpatial's retail location analytics, you can analyze competitor locations and market coverage to easily identify lucrative market gaps and opportunities.

Design, realign and optimize territories Design, realign and optimize territories

Segment Customers and Target Local Campaigns

Use eSpatial to segment different markets based on relevant criteria, like income levels, age groups, or purchasing behaviors.

This in-depth demographic data helps you:

  • Easily identify areas with high customer concentration
  • Effectively tailor your marketing efforts to target local customers
  • Better understand your customers and provide personalized services

Visualizing important retail demographic mapping data helps you tailor strategies to local markets, boosting sales and customer satisfaction.

Create optimized sales and service routes Create optimized sales and service routes

Delivery Route Optimization

For retailers managing deliveries, you can benefit from mapping software that optimizes delivery routes, as eSpatial's powerful routing optimization software is included in the platform. This helps to save on both time and fuel costs.

Our route optimization software helps you analyze key variables like:

  • Traffic patterns
  • Road conditions
  • Delivery locations

This enables you to create more efficient route plans that ensure timely deliveries and happy customers.

4 Reasons Retailers Choose eSpatial


eSpatial's location intelligence for retail gives you invaluable insights, optimization tools, and communication capabilities that enhance your competitiveness in the marketplace.

  • Optimized territories
    and routes

    It offers all the analysis maps you need, including optimized routes and territories

  • Guided onboarding
    and support

    Best-in-class one-on-one onboarding and support ensure successful implementation

  • Powerful Visual
    Insights

    Users can make more confident data-driven decisions quickly with visual-spatial insights

  • Easy to learn
    and use

    The software is intuitive and easy to learn with a simple learning curve—no GIS experience needed

Platform Highlights To
Support Retail Needs


Salesforce integration

Seamless Integration

Easy Salesforce integrations give you and your sales team access to an all-inclusive mapping tool. You can effortlessly switch between your full Salesforce CRM and your retail mapping software.

Get started map options

Scalable & Secure Architecture

Our cloud-based GIS software provides enterprise-grade functionality that can be accessed via any device with an internet connection. The platform is scalable and secure, providing web services for spatial applications. You can rest assured that your data is protected while your capabilities expand.

Person using eSpatial on a computer

Intuitive Interface

We've designed eSpatial with a clean, user-friendly interface that allows retailers at all technical levels to create professional-grade maps and quickly gain the insights they need.

Retail Mapping Software
for Every Industry


Retailers from a wide spectrum of industries have implemented retail GIS software solutions to gain insights that help them make more informed core business decisions. Using mapping tools and location analytics helps them understand customer habits and tells them where to expand their retail footprints.

Retail mapping software is relevant and beneficial for most industries, including:

New white car being sold in dealership

Automotive

Our route optimization software helps drivers find the shortest, most efficient journeys from A to B. The automotive industry can use this mapping software to improve supply chain efficiency and reduce inventory holding costs.

Clothes on mannequins

Apparel

Retail location analytics data gives apparel retailers actionable spatial insights into the latest trends, customers, markets, and operations. This helps guide their most important business decisions. Heat maps of sales and foot traffic by department help determine the best product placement.

Person holding shopping trolley with food in fridge in the background

Grocery

Mapping software improves the grocery shopping experience for consumers, allowing them to view store maps, create shopping lists, see product details and prices, and plan efficient routes to find items. Timely deliveries provide a good customer experience, and maps also help your delivery staff pick and pack online orders more efficiently.

Frequently Asked Questions


Can I Analyze Store Performance Across Different Locations?

Yes. eSpatial's retail mapping tools help you compare sales data, foot traffic, and performance metrics across all store locations. This makes it easy to identify top performers and areas needing improvement.

Yes, team members with eSpatial access can view shared maps and store information. You can easily distribute location performance data, competitor analysis, and market insights to keep everyone informed with current data.

Yes, you can add multiple datasets as layers on your maps. This provides valuable context for site selection, market analysis, and understanding the relationship between demographics and store performance.

eSpatial allows you to update retail data instantly. Changes appear across the platform immediately for all team members. This ensures everyone works with the most current store and market information.

Yes. Our retail mapping software helps you spot market gaps and stores that aren't meeting targets. These insights are essential for expansion planning and improving existing location performance.

Yes. eSpatial supports multiple datasets, so you can manage different retail brands, store formats, or market segments within one platform. This keeps your retail operations organized and streamlined.

See How eSpatial Can Help

Realize your retail business’s potential through the power of location intelligence. Our retail expansion planning software can help you map your stores, territories, customers, and competitors. This gives you deep, actionable insights into sales trends, operational efficiencies, and expansion opportunities.

With our interactive mapping tools, purpose-built for the retail space, you can:

  • Improve customer experience
  • Increase sales and profits
  • Gain an overall competitive advantage
Discover how we can transform your everyday operations into extraordinary success.

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