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Create Your Own Pin Map With eSpatial


Visualize your location data on a map in minutes

What is a Pin Map?


A pin map is the simplest way to show your data on a map. A pin represents a geographic location. It could be a ZIP code, street, county, state, or country. It is similar to viewing a physical map with push pins. Geo mapping your data with Pin maps is simple and indispensable for sales, marketing, data analysts, and operations professionals. You only need an Excel sheet with location data (addresses).

Visualizing your locations on a pin map with mapping software transforms how you understand your critical sales, marketing, revenue, and operations data. It is so much easier when you see locations as pins on a map. You can enrich, analyze, share, and collaborate with others while increasing insight and engagement.

Pin map - Highest value customers in Milwaukee

Highest value customers

Sales teams can view and analyze customer locations to identify new opportunities
Pin map - Best location for marketing event

Best location for event

Marketing teams can plan new campaigns or locations for events
Pin map - Distribution centre location

Best location for distribution centre

Operations teams can map depot locations and analyze customer densities
Pin map - Real estate agent properties

Available properties for sale

Real estate agents can manage their property portfolios with ease
Pin map - Competitor locations

Our competitor locations

Data analysts can unlock new levels of insight hidden from view in spreadsheets

Pin Vast Amounts of Data


Quickly summarize and group pins by geographic regions. A pin map allows you to plot vast amounts of data on a single map. For example, you have 10 locations in one ZIP code. Your pin map will summarize that (using clustering) as a symbol with the number 10. Clicking the symbol enables you to drill down and reveal the individual points.

That is useful when you are mapping large datasets in a region.

Compare and Contrast Layers of Data


You can create complex visualizations that reveal the different levels of data that impact your business. For instance, if you are a distribution company, you can create a three-layer pin map displaying the location of customers, sales personnel, and warehouses.

Color coding each type of data point (customers, sales reps, assets) makes it easy to differentiate, compare and contrast data layers.

Pin map - Color code by industry

Color code by industry

It is easy to toggle a layer on or off, revealing or hiding pins

Enrich Pins With Data and Links


A map pin contains the data you have uploaded from your spreadsheet. Clicking on your pins reveals those details. It beats reviewing data in a sheet, hands down, because it is faster and more intuitive.

Link to web pages or CRM pages directly from each point (as long as that data is included in a column in your sheet).

Pin map - Click to reveal details and edit

Click to reveal details and edit

You can update point details, too, by double-clicking the field

Filter Your Pin Map


Pin maps made in eSpatial will be useful in their default states, but sometimes, examining a smaller amount of data can be more interesting. Filters give you the option to view only a particular group of pins. It might symbolize all of the customers your team has visited in the past year or all those in arrears for six months. You choose the detail, and the filtered pin map will make it a visual reality.

Pin map - Filter table by call ready leads

Filter table

Call ready leads

You are a sales manager and want to analyze the number of sales-ready leads in a state
Pin map - Highest valued customers

Highest value customers

You are a marketing manager and want to view your highest-value customer locations
Pin map - Warehouse / customer locations

Customers

Warehouses

You are an operations manager and want to filter your data to reveal customer locations near your warehouses

Choose Different Pin Styles or Make Your Own


Why not make your pins more interesting with advanced styles? It will bring your maps to life and make it easier to share your data story with others.

eSpatial offers power features like:

  • Use icons to represent different data sets on your maps
  • Use different pin sizes to describe volumes (product sales, customers, revenue, transactions)
  • Add your logo to a pin
  • Add a graphic to a pin

Publish and Share Your Pin Map


Pin maps are perfect for sharing and collaboration. Easily publish or embed your project as a live interactive map, making it easier for others to view, zoom in and analyze your data. For viewers, it's like using a Google Map on their mobile or viewing a physical map. And you can upload and refresh maps in minutes.

Export your map as a image to a PowerPoint slide or print.

Get Started With eSpatial Today

Our team is here to help you every step of the way

Customer success team

Create Your Pin Map in 3 Steps


Step 1

Prepare Your Data

Save your data to a CSV file. Make sure that your columns have different category headings that specify different types of location information.

Prepare your data

Step 2

Sign up for an eSpatial Trial Account

Your next step is to register for a free trial. You'll need to provide your business email address and create a password to use the software, but no credit card information is necessary. This will begin your free trial where you can create your map right away.

Step 3

Upload Your Data

Log into eSpatial, then click the Upload new data option in the toolbar and follow the instructions that appear. (If you have any difficulties, you can get help from mapping experts in real time via our live chat system.)

Upload your data

As soon as your data is uploaded, it will be plotted on a pin map as seen in the example above. Each marker on the map represents a row in your spreadsheet, and all of this data is contained within the text box that appears whenever a pin is clicked. From here, you can style your map, run various analyses or share it with team members.

You've Created Your Pin Map, What Next?


Take your map experience to new levels with eSpatial's power mapping software and explore these invaluable options:

Regional heat map

Regional Heat Map

Regional heat maps make identifying an area's highest density of pins easy. For example, you are a Sales Operations Manager and want to identify the states with the highest and lowest revenue levels before a sales territory realignment project

pin-map-hotspot

Hotspot Heat Map

Hotspot heat maps are another form of heatmap and resemble weather maps.For example, you are a Marketing Director and want to identify whitespaces (areas of low customer coverage) in your geographic markets. Comparing your whitespaces with competitor locations may reveal new places to grow.

USA territory map

Territory Map

Territory mapping software is an integral part of the territory management process for sales operations. Mapping sales and service territories enable account assignments to ensure maximum customer coverage.

You can identify territory overlaps, territory merge opportunities, or new sales regions to grow. Optimizing sales territories to ensure a balance is critical.

Route map

Route Map

Want to explore next-level route planning and optimization for sales and service teams? Route mapping helps you optimize sales and service time while driving down costs.

Perfect for sales operations and field sales and service teams. Maximize efficiencies and spend more time with your highest-value customers.

Frequently Asked Questions


My Team Stares at Spreadsheets Full of Customer Addresses All Day, but the Rows and Columns Aren't Telling Us the Story of Where Our Business is Concentrated. How is a Pin Map Better Than Just Using Filters and Pivot Tables in Excel?

A pin map is better because it instantly transforms your raw location data into a visual, interactive map, revealing customer clusters and regional patterns that are impossible to see in spreadsheets. Spreadsheets are powerful for storing data, but they can't answer the fundamental question of "where?" Instead of getting lost in endless rows and columns, a pin map allows you to see your entire market landscape at a glance. This empowers your sales and marketing teams to stop analyzing and start making faster, more informed decisions about where to focus their resources.

We Have Thousands of Customer Locations in Our CRM, but It Doesn't Give Us Any Geographical Context. How Does Your Tool Help Me Get a Quick, Visual Overview of Our Customer Base Without a Major It Project?

Our tool helps you get a quick visual overview by allowing you to easily upload your CRM data and instantly plot every customer location as a pin on an interactive map. We understand that your most valuable data often feels trapped in systems that weren't built for geographical analysis. With eSpatial, you can simply export your data and upload it to create rich, color-coded maps that highlight customer density, sales volume, or account status, turning disconnected data points into actionable market intelligence in minutes.

I'm a Sales Manager, and I Suspect My Reps Are Spending Too Much Time Driving and Not Enough Time Selling Because Their Territories Overlap. How Can a Pin Map Help Me Quickly Identify and Fix This?

A pin map helps you fix territory overlap by plotting every account and assigning each one to a sales rep, immediately showing you where reps are competing for the same business or crossing paths inefficiently. When you see your territories visually, inefficiencies become obvious. You can immediately spot clusters of accounts that should belong to a different rep or identify entire areas that are underserved. This allows you to make data-driven adjustments to balance workloads, reduce travel time, and ensure your team is operating at maximum efficiency.

As a Marketer, I'm Planning a Series of Regional Events, but I'm Just Guessing Which Cities Have the Highest Concentration of High-value Customers. How Can I Use Your Pin Map to Make a More Data-driven Decision?

You can use a pin map to make data-driven event decisions by plotting all your customers and visually identifying the exact geographic clusters where your most valuable accounts are located. Stop spending your budget based on gut feelings. By uploading your customer list with data like annual spend or contract value, you can instantly see "hotspots" of opportunity. This allows you to confidently select event locations that are closest to the highest concentration of key customers and prospects, maximizing attendance and ROI.

Our Operations Team is Responsible for Planning New Service Locations, but Our Current Process of Analyzing Demographics in Spreadsheets is Slow and Inaccurate. Can a Pin Map Help Us Pinpoint the Best Locations Faster?

Yes, a pin map helps you pinpoint the best new locations by plotting your existing sites alongside key demographic data or customer addresses, instantly revealing underserved areas with high potential. Spreadsheets make it difficult to see the relationships between different data sets. By visualizing your existing locations in relation to customer density, competitor locations, or target demographics on a single map, you can immediately identify strategic gaps in the market and make faster, more confident decisions about where to expand.

I'm Not a Data Analyst, and I'm Worried That This Will Be Another Complex Piece of Software That My Team Won't Adopt. How Easy is It to Go From a Messy Spreadsheet to a Useful Pin Map?

You can go from a spreadsheet to a finished, interactive map in under five minutes, as the software is designed for business users, not technical experts. We believe you shouldn't need a data science degree to understand your own data. Our platform was built with an intuitive interface that guides you through the process, from uploading your file to visualizing your pins. We focus on getting you to that "aha!" moment of insight as quickly and easily as possible, ensuring high adoption across your team.

We Have Data in Multiple Systems, Our CRM, Our Marketing Automation Platform, and a Dozen Different Spreadsheets. I'm Concerned That Getting All Our Data Onto One Map Will Be a Complicated Integration Nightmare. How Do You Handle This?

You can easily bring data from multiple systems together by exporting it into a standard spreadsheet format (like .xlsx or .csv) and uploading each file as a separate layer on a single map. While we offer deeper integrations, the easiest first step is consolidating your key data into simple files. You can plot your sales leads, current customers, and competitor locations on one map without needing a complex IT project. This allows you to create a unified view of your market in minutes, not months.

I Need to Justify This Purchase to My VP of Sales. How Can I Prove the ROI of a Pin Map Beyond Just "it Makes Our Data Look Nice"?

You can prove ROI by showing how a pin map directly leads to more efficient sales operations, such as reducing average travel time by 15-20% through better territory visualization or identifying clusters of untapped prospects that lead to new revenue. The value of a pin map isn't the map itself; it's the smarter, cost-saving decisions it enables. You can build a clear business case showing how seeing your data geographically helps you balance territories to improve quota attainment, cut fuel costs, and ensure your sales team is focused on the highest-potential areas.

My Head of Marketing Will Ask How This is Different From the Basic Maps in Our Bi Tool. How Does a Pin Map Drive More Value Than a Simple Dashboard Chart?

A pin map drives more value because it’s an interactive analytical tool, not just a static visualization, allowing you to ask deeper, location-specific questions that BI tools can't answer. While a BI dashboard can show you what is happening (e.g., sales are down in the West), an eSpatial pin map helps you discover why. You can drill down into specific areas, overlay them with demographic data, identify which customer types are clustered together, and uncover actionable insights that lead to more targeted campaigns and a measurable improvement in marketing performance.

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