4.8/5 of 53 reviews
4.3/5 of 38 reviews

The Modern Alternative to AlignStar for Intelligent Territory Management


Stop struggling with outdated, complex software. eSpatial gives you the clarity to balance workloads, the speed to make decisions, and the simplicity to get your team back to selling - all on one intuitive platform

Our Customers Love Mapping With eSpatial

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The Revenue You're Missing Without Real-time Data


It's more than just an unbalanced workload. It's lost revenue from missed opportunities in "white space", frustrated reps with unfair quotas, and critical business decisions made without the confidence of real-time data. You know a continuous, agile approach is needed, but your tools are holding you back.

eSpatial Vs. AlignStar: A Strategic Comparison


Feature

eSpatial: The modern, all-in-one platform

AlignStar: The powerful, but complex, legacy tool

Data visualization & analysis

Instant Insight. From a spreadsheet to a powerful, visual analysis in minutes, helping you uncover hidden opportunities and see your data come alive.

Limited Visualization. Clunky, outdated maps that require significant effort to get a clear, actionable view.

Territory creation & balancing

Intuitive & dynamic. Achieve perfectly balanced territories and equitable workloads with an intuitive, real-time workload index.

Steep Learning Curve. Powerful but complex optimization requires a significant time investment to master.

Multi-level hierarchies

Flexible & scalable. Easily build and manage complex sales structures with up to 6 territory hierarchies.

Limited management. May not provide the flexibility needed for a growing or complex sales organization.

Route optimization

Seamlessly integrated. Plan the most efficient routes for field reps in minutes, giving your team back up to 20% of their day to sell.

A separate tool. Requires a disconnected, inefficient workflow or a separate, third-party solution.

All-in-one platform

Unified & complete. A single, cohesive platform for data mapping, territory design, and route optimization.

Requires stitching together disconnected tools that lead to data silos and manual work.

Why Choose eSpatial


  • The easiest map
    software to use

    Get your maps up and running in minutes, without the need to be a GIS pro

  • It's the complete mapping software platform

    Everything from data visualisation to route planning, territory management, scenario modelling — all in one place.

  • Powerful algorithms
    and automation

    Smart insights with less manual effort

  • Flexible to suit
    every team's needs

    Whether you're in sales, ops, marketing or field service, it works your way

  • Customize your
    maps in minutes

    From colour schemes to territories, tailor every map to your business instantly

  • World-class onboarding
    at no extra cost

    One-to-one support that gets you from setup to actual impact - fast

Team meeting reviewing a territory map on a projector screen

Stop Solving the Wrong Problem,
Start With Diagnosis

The first step to unlocking new revenue isn't moving territories—it's diagnosing the problem. Many legacy tools push you straight into a complex optimization engine, forcing you to make adjustments without a clear understanding of the underlying data. You end up wasting time fixing a problem that was never truly identified.

eSpatial gives you the clarity to see where a problem exists before you ever try to fix it. Our powerful visualization tools let you instantly pinpoint unbalanced workloads, identify missed opportunities, and diagnose issues with a clear, strategic view—turning you into a data-driven leader, not just a data adjuster.

Team meeting, reviewing a territory map on a projector

Go From Days to Hours With Intuitive, Dynamic Balancing

While legacy tools like Alignstar market a powerful "optimizer," the reality is often a slow, manual process that can stretch a project from days into weeks. You're left with a static, one-time solution that's already outdated the moment a new sales rep is hired or a customer account changes. The cost of a "fix and it's done" tool is the hidden waste of your team's time.

eSpatial's intuitive, dynamic balancing gives you the power to go from days to hours. With just a few clicks, our sophisticated algorithms instantly build perfectly balanced territories, and our real-time feedback ensures they remain equitable. You can test new scenarios, make live adjustments, and collaborate with your team—all without needing a PhD in data science. It's a continuous, fluid process that keeps your territories perfectly aligned with your business goals.

Choosing a map type on a desktop computer screen

Go From a Fragmented Workflow
to a Single Source of Truth

In today's dynamic markets, speed to revenue is the ultimate competitive advantage. Yet, you're held back by a legacy workflow built on slow, complex tools that don't talk to each other. Manual data transfers, fragmented insights, and a fragmented process create data silos and hold your team back from reaching their full potential. The cost of a "Frankenstein solution" is more than just wasted time—it's lost revenue.

eSpatial is the modern, all-in-one solution that connects the entire sales operations stack. By unifying data visualization, territory design, and route optimization in a single platform, we eliminate friction and accelerate your team's path to clarity, confidence, and revenue. With eSpatial, you have a future-proofed system that enables continuous, confident decisions and unlocks your team's hidden potential.

Frequently Asked Questions


Isn't Territory Management Software Too Difficult to Master?

Many legacy platforms are known for their steep learning curve and outdated user interfaces. However, modern, cloud-based solutions like eSpatial are built for simplicity. Users on G2 consistently praise eSpatial for its intuitive design and fast learning curve, often noting that they can be "mapping and managing territories within hours, not weeks".

What is the Difference Between a Basic Mapping Tool and a Purpose-built Territory Management Tool?

A basic mapping tool helps you visualize data, but it stops there. A purpose-built territory management tool like eSpatial goes far beyond simple visualization to help you actively design, optimize, and balance territories. It's the difference between a static chart and an intelligent, interactive tool that can help you drive strategic business decisions.

How Can I Prove That eSpatial Can Deliver the Results I Want Faster and More Accurately Than AlignStar?

Independent reviews on G2 and Capterra consistently highlight that Alignstar's powerful optimizer comes with a dated UI and a steep learning curve. The eSpatial platform, in contrast, is praised for its ease of use and speed. This means you get to the "aha moment" of clarity and the "after" state of balanced territories significantly faster. Our built-in tools for dynamic balancing empower users to make rapid, accurate adjustments in real-time.

Does eSpatial Offer an Optimization Engine or Automated Balancing Features Like AlignStar?

Yes. eSpatial’s platform includes a sophisticated, purpose-built optimization engine. However, unlike black-box optimizers that are difficult to use, eSpatial's is designed for speed and simplicity. We provide a full suite of tools to balance territories, allowing you to use your business insights to guide the optimization process. This ensures the final output is not just mathematically sound but also strategically aligned with your goals.

How Can I Prove That Optimising Territories Actually Delivers Higher Productivity and Sales?

Research from prestigious organizations like Harvard Business Review and the Alexander Group show that optimizing sales territories is one of the most effective, yet often overlooked, drivers of revenue. A well-designed territory can increase sales productivity by 10-20%, with some studies showing as much as a 7% increase in sales revenue without any changes to strategy or budget. By ensuring balanced workloads and equitable opportunities for every rep, you directly impact morale, reduce turnover, and increase the bottom line.

What is the Typical ROI of a Territory Management Platform?

The ROI of a unified platform like eSpatial is multi-faceted. It includes a direct impact on revenue (10-20% increased sales productivity) and a significant reduction in operational costs. By eliminating the need for disconnected tools and manual workflows, you save valuable time, reduce costly human errors, and free up your team to focus on strategic work, ultimately accelerating your path to revenue.

Ready to Find Your Hidden Revenue Hotspots?

Start a free trial today. Our experts will help you upload your data and build your first map so you can see for yourself how eSpatial can turn your data into your next big opportunity.

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