Mapping Software for Sales, Marketing & Operations Teams

What is Mapping Software?

Mapping software allows businesses to transform raw location-based data into interactive visual maps. These maps make it easier to identify patterns, monitor performance, and uncover hidden opportunities. From territory design to campaign analysis, map software turns complex datasets into accessible, actionable intelligence.

See what’s possible with mapping software

Modern mapping programs go beyond simple visualizations; it’s a complete data intelligence tool. eSpatial lets you combine multiple datasets, apply dynamic filters, and reveal insights that drive growth. Whether you want to optimize field operations, understand customer distribution, or streamline routes, eSpatial makes it possible.

Understand & Visualize Your Data

Map your data to help remove guesswork from critical business decisions. Instead of relying on spreadsheets, you can easily identify customer locations, sales territories, and operational gaps. This visibility allows teams to act confidently and uncover new improvement areas.

Craft Your Compelling Data Story

Many teams struggle to communicate the value of their data in a compelling, visual format. eSpatial helps you turn spreadsheets into vibrant, interactive maps that stakeholders can understand at a glance. Instead of sifting through rows of data, you can present patterns, trends, and insights that drive better business decisions.

Identify Your Market Hotspots

When you're unsure where to focus your sales or expansion efforts, hotspot and regional heatmaps offer instant clarity on your best and worst-performing regions, accelerating new learning and insights. eSpatial’s intuitive tools spotlight areas with the highest potential based on real data. That means faster prioritization, smarter investments, and better use of your team's time and resources.

Analyze Sales or Marketing Campaigns

Traditional campaign reports often bury valuable insights in spreadsheets or static charts. With eSpatial, teams can visualize what worked and where with clear, layered maps that track performance by region or audience segment. This leads to faster optimizations and more successful campaigns in the future.

Make Smarter Operational Decisions

Operational leaders often face challenges aligning resources, optimizing coverage, and reducing waste. eSpatial’s intelligent maps clarify these decisions by showing precisely where teams, customers, and assets are located. This precision focus improves efficiency and performance across the board.

Choosing optimal locations for people or assets is easy

Find the Best Locations for Teams or Assets

Choosing a site without location intelligence can increase costs and missed opportunities. eSpatial empowers teams to evaluate every option based on customer proximity, existing infrastructure, and logistics. This results in more strategic placement that enhances efficiency and service.

Identify Cost Savings

Controlling costs is easier with eSpatial's powerful visualization and analysis tools, whether by driving down fuel costs, eliminating unnecessary drive time, or rebalancing resource coverage. Easily calculate the fastest routes for sales and operations teams. You can spot inefficiencies in your territory coverage that might be costing thousands in wasted mileage and missed opportunities.

Analyze Complex Spatial Data

Many businesses struggle to make sense of geographic data spread across systems. eSpatial’s interactive mapping software consolidates all that information onto one map, revealing patterns and gaps in service or coverage. These insights, backed by real-time spatial intelligence, create the circumstances for better decision-making.

Plan With Precision

Accurate planning can be the difference between hitting targets and falling short. Use eSpatial to plan territories and routes based on real-world data and business needs. The result is improved productivity, balanced workloads, and a smoother path to success.

Design and Optimize Territories

Poorly designed territories often lead to missed targets and burned-out reps. eSpatial lets you build fair, data-driven territories that balance workload and travel time. This supports happier teams and better performance from day one.

Plan Smarter Routes in Less Time

Manual route planning is time-consuming and error-prone. With eSpatial, reps spend less time on logistics and more time closing deals; they can make up to 20% more daily calls. Automated optimization ensures they take the smartest path every day, without the guesswork.

Platform Highlights

eSpatial’s platform is built for performance, flexibility, and user empowerment. In the office or on the go, you can access your maps, build insights, and share decisions quickly. Whether using mapping software online or offline, custom styling, mobile optimization, and dynamic selection tools ensure every user gets what they need from the platform.

Maps on the Go With eSpatial Mobile

Field sales and service love eSpatial because it simplifies their lives. With eSpatial mobile, the power of route optimization is in your hands. Fast, powerful, and intuitive, you can optimize up to 20 days in advance in minutes, and access turn-by-turn directions.

Unleash Your Creativity With Custom Styling, Drawing, and Selection Tools

Build your dream maps in minutes using eSpatial's powerful customization features. Drawing tools like the polygon and lasso let you manually outline specific areas, enabling precise territory creation or refinement. Styling options add visual clarity, allowing you to color-code regions, adjust pin shapes and sizes, and apply labels based on your data's key attributes.

Filtering and selection tools further in a mapping program can enhance your ability to tailor maps to your needs. You can isolate data by ZIP code, sales rep, vertical, or other criteria directly from the map or through the data table. These tools help you visualize trends, uncover insights, and make smarter, data-driven decisions.

How It Works

Step 1

Sign up & Upload Your Data

Create a free account on our website—no credit card required. Then, upload your data from spreadsheets, CRMs, or other sources. eSpatial supports multiple file types, so you can get started quickly with minimal prep.

Step 2

Map and Customize

Plot your data points—like stores, clients, or assets—on an interactive map. Use built-in filters, labels, and styling tools to highlight trends, customize views, and layer in details like sales territories or customer segments.

Step 3

Analyze and Share Insights

Leverage powerful analytics to create heat maps, territory plans, or optimized routes. Easily share your visual insights through exportable formats or interactive maps to accelerate decision-making across your team.

Flexible Pricing to Suit Every Business

Equipping startups to enterprise teams and all those in between, eSpatial offers pricing that fits your needs and scales with your growth. Transparent packages, no hidden fees, and full access to features mean you can get started confidently.

As a bonus, our expert support team is always here to ensure you get the most from your investment

Check out our packages

095%

Reduction in project delivery time

067%

Faster sales rep onboarding

030%

Increase in time spent selling

Simple to use - Create your map in three steps
Complete mapping platform - Advanced maps and territory and route optimization on one platform.
Powerful algorithms and automation - Complex territory and route optimizations take minutes, not days
Most flexible - Use eSpatial in Salesforce, on any browser or Apple App Store and Google Play
Customize - Get creative and design the heat, pin, route, or territory maps you need, your way
World-class onboarding - Best-in-class training and support with NO PS costs
Free trial - Discover maps, design territories, or optimize routes for free for 7 days

Who Uses Mapping Software

eSpatial’s mapping services are trusted by teams across various industries who rely on accurate, location-based insights. Sales teams use it to find high-potential leads, operations use it to improve coverage, and marketing uses it to target the right regions. With an intuitive platform that’s easy for anyone to use, eSpatial fits seamlessly into any workflow.

“We wanted to know for each of our plants. What is the plant's low-cost service area? What is the geographic region around that plant? And whether that plant is the most cost-effective option to ship concrete. We wanted to take advantage of that. We also wanted to know the most costly delivery areas in central Texas. And which of our customers are in those areas.”

Emily Jetmore

Business Analyst

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“The first quick win for us was that eSpatial was so easy to use. After using so many other applications, eSpatial was the easiest for importing our data and identifying the fields and hierarchies that would deliver efficient alignments. At the end of the day, you are finalizing the sales territory in front of their eyes. It is much more real to the key stakeholders, which has been transformational for Thermo Fisher.”

Jamie Baker

Director of Sales Optimization

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“Sales data can be mapped in minutes. That has saved us countless numbers of hours. And we have eliminated steps from the design and approvals process leading to faster more efficient alignments in less time. The findings in our eSpatial visualizations are definitely going to inform 2022 strategy for the better. 100%, we're going to renew our eSpatial license.”

Sarah Kirmani

Operations Manager

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“We're always trying to improve our output and what we're putting in front of executive management teams and boards. We started looking around at different data visualization and mapping software programs and did a fair amount of due diligence on multiple companies. After vetting various platforms, eSpatial rose to the top of our list. I personally can say that we've loved it ever since.”

Andrew Rietz

Vice President

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“I've been in this industry for 35 years, and to have a tool that I can pick up and use quickly just means the world to me. With eSpatial, I can create reports and make changes in 20 minutes, it's easy to log in and update things quickly. You wouldn't think in mapping software you would have someone so responsive in technical support. That was the prime reason I settled on eSpatial.”

Bruce Anderson

Director of Business Analytics and Strategy

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“eSpatial has been an awesome tool for Starkey. From our territory planning; splitting territories, adjusting for local details, communicating and mocking up options. Then giving that updated detail to our sales team along with live access to CRM and trip planning. And then representing everything in a beautiful way that we love to use in presentations - it is truly a very impressive package.”

Alexandra Pike

Sales Operations

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“eSpatial is an irreplaceable tool for our business, for example we are now able to run one of our key processes 32 times faster and have been able to double the number of customers we can visit in a given week by making better decisions. You can't control how much time you have in a given day, but you can control how it is used and eSpatial has certainly helped us significantly with that.”

James Cappiello

Director of Expansion

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Frequently Asked Questions

Can I Analyze My Sales Data and See Trends and Patterns?

Yes. eSpatial is packed with data analysis features like heatmaps, bubble maps, proximity maps, and drivetime analysis. Every data map tool offers invaluable new insights into your sales data. Our advanced software for mapping allows you to spot trends and patterns easily.

Can I Analyze My Market Data and Plan Campaigns?

Yes. eSpatial’s software for mapping data is packed with data analysis features like heatmaps, bubble maps, proximity maps, and drivetime analysis. These map plotting software features offer invaluable new insights into your data, making it easy to plan marketing campaigns.

Can I Create Powerpoint Presentations of My Maps?

Yes. One of eSpatial's export options is direct to a PowerPoint presentation. The exported maps maintain their visual quality and formatting.

Can I Layer Multiple Datasets on the Same Map?

Yes. You can add all of your datasets directly as layers to your maps. This allows you to visualize relationships and patterns across different data sources in a single view.

Can I Share My Recommendations With Others so They Can Approve My Changes?

eSpatial is a perfect solution for your approvals process. As an administrator, you can set up user access rights. You can control who can view, edit, or approve specific maps and analyses.

How Do I Prepare My Data for Upload?

All data must be imported via an Excel file. Please ensure separate columns for street address, city, and state information. Plus, include separate columns for all other metrics you wish to add.

Can I Set up an Admin Account and Control User Access?

Yes. Admins can set up groups and assign users to each group(s). Each group may or may not have specific permissions that the admin also controls.

Mapping Software That's Flexible and Easy to Use

What is Mapping Software?