"We started looking around at different data visualization and mapping software programs and did a fair amount of due diligence on multiple companies. After vetting various platforms, eSpatial rose to the top of our list," Mr. Rietz said. "I personally can say that we've loved it ever since."
In the last two years, TKG has created more than 400 maps with eSpatial for dozens of TKG's bank clients. With eSpatial's analysis power, they've been able to dig into datasets and make recommendations to help their clients evaluate opportunities and perform better.
They are able to layer together branch locations, non-sensitive customer information and demographic data to strategize and provide recommendations, like locations for new branches, branch or distribution system usage or areas for consolidation.
"Visually it just looks great. We've gotten a lot of positive feedback. Sometimes our presentations can be numbers heavy, but this is a good way to switch it up and show things in a little bit of a different fashion," said Mr. Rietz. "It sparks very good conversation in meetings."
TKG staff members, like Senior Consultant Megan McMahon, have found it easy to dive in and learn eSpatial. She uses the software to help clients gain a new understanding of both their customers and competitors. "Clients give us a data dump from their system and we combine other data analytics with eSpatial's powerful mapping software," Ms. McMahon said. "I think it really helps them visualize things in a way they haven't seen before."
eSpatial's powerful analysis tools also help TKG build a strategic plan for clients, ultimately helping the run more efficiently and increase revenue.
