What is Route Optimization?

Liam Costello by Liam Costello on June 14, 2021  |  7 minute read

The business world has been fundamentally changed by the events of 2020 and 2021. Even as businesses reopen, more people get vaccinated and the threat of COVID-19 lessens, certain company processes (namely sales) will need to evolve to keep up with current best practices.

Even after these transformations, your employees will still need to travel by car in various contexts. Field sales reps may take fewer trips, but they won't phase out in-person routes entirely. Depending on your business, you may also have service technicians and couriers who have to hit the road regularly. And when they do, they should use more than basic GPS mapping apps to make their routes as efficient as possible.

The cutting-edge eSpatial platform is your ideal solution. It gives team leaders all they need to create driving routes that reach as many customers as possible while cutting down on drive time and costs.

But what is route optimization exactly, and how does this advanced technology work? Here, you'll learn all you need to know about the fundamentals and key benefits of the route optimization process.

What is route optimization?

Route optimization involves planning the order and route of sales or service calls in the most efficient way possible. For this, you need a specialized route optimization tool. Most consumer apps let you input a starting location and a final destination, but adding more stops along the route is tedious and time-consuming. All-in-one mapping software from eSpatial lets users add all their stops at once, and it uses the geographic data to create an efficient route.

Sales reps don't even have to worry about fiddling with the order of their stops. The route planner can automatically create the most efficient route between up to 100 stops from your organization's database of customer locations. Ultimately, this leads to lower travel time and fuel costs.

There are other key reasons why route optimization is well worth your time and effort. For example: When you're on the road, things don't always go according to plan. Sudden traffic slows personnel down on long but unavoidable highways. Not every sales meeting, service call or appointment runs the same length of time. But with eSpatial, team members have an effective contingency plan.

If a meeting or appointment runs long, team members can use dynamic routing to easily adjust their paths and itineraries. And when cancellations happen, users can fill that appointment by searching their maps for other nearby customers.

Unlike many consumer-level navigation apps, you can share multiple routes created through a best-in-class route optimization solution. Users can send their route to team members, either publicly through a link or privately within a specific group.

Route optimization on a mobile phone

How does route optimization work?

Route optimization solutions can help you streamline the efficiency of transportation and delivery operations. Let’s get you up to speed on how it works so you can take your business to the next level:

Inputting data

Optimized route planning typically entails gathering and inputting the relevant data to specify a problem that requires solving. This ranges from the target destinations, specific time periods, and geographical coordinates to alternative delivery addresses, vehicle capacities, and road networks. More essential data includes traffic congestion, as well as travel costs.

When inputting data, you can either import it from a spreadsheet or insert it manually. However, manual input is challenging for complex, scalable operations and comes with the risk of errors.

You must ensure every detail is accurate for efficient route optimization planning. After all, the data plays a significant role in determining optimal routes for delivery businesses and other users.

For instance, defining vehicle capacities can deter the routing software from exceeding the maximum number of goods or passengers a vehicle can accommodate and carry. Time windows, on the other hand, ensure that stops are made or deliveries occur within certain hours to meet customer demands.


After inputting data, modeling is the next step in modern route optimization. This is where the mapping software structures the gathered information into a computational or mathematical model, incorporating the objective function of optimizing routes. This could speed up the delivery process and improve customer experience for a logistics company.

Optimizing algorithms

When users input data and specify the objective function, the mapping software's algorithm evaluates the data to determine the optimal route. In this case, various techniques can be used.

This optimized routing solution generates a set of potential pathways, factoring in routes that best meet the target function in terms of fuel consumption, time, total distance, and more.

Evaluating output data and implementation

Once the superior mapping software from eSpatial finishes processing the information, it generates the output data, containing the most efficient routes, the anticipated arrival times, and the total distance to be covered.

With eSpatial's route optimization algorithm, you can view these results on a map and make the necessary adjustments. Then, implementation becomes a piece of cake. This is one of the reasons you should choose using the software over manual route planning. Besides, it minimizes errors that could lead to late or missed deliveries, reducing the number of unhappy customers.

What major benefits does route optimization offer?

So what is route optimization software from eSpatial and how can it benefit your business? There are a few more key differences between a route optimization solution like eSpatial's mapping software and other, less effective map applications marketed to the average consumer. Take a closer look:

Automatic route planning

Intelligent route planning in eSpatial doesn't just focus on the path's beginning and end. The route is optimized across every stop along the way, whether you're traveling one-way or roundtrip. This ensures that users save time and money while keeping to their schedule. It also eliminates the need for drivers to manually plot and plan routes. Last but not least, users can share routes with other team members via eSpatial to desktops or mobile devices, either publicly through a link or privately within a specific group.

Displaying destinations with CRM data

eSpatial mapping software works perfectly alongside your customer relationship management (CRM) platform. If you're a Salesforce user, you can even use a direct integration that allows you to run eSpatial within your Salesforce instance. This helps unify customer data across your apps, so users always have access to accurate, up-to-date information regarding all of their appointments. When you look at each stop on the map, it will display any data you choose to enter, such as a customer's name or their order history. Better prepared reps can better address the unique needs of each customer.

CRM data available within route optimization plan.

Plot out sales territories

It's always critical to consider complementary features when looking for an ideal mapping and data visualization platform.

For example, in eSpatial you combine route optimization with all of the tool's multi-faceted mapping power. This allows sales managers to create balanced geographic sales territories.

When you plan territories with geography in mind, it's easier to create efficient sales routes later. Putting together manageable territories helps team leaders balance workloads for their personnel, and it also serves as an opportunity to improve the overall quality of customer service.

Sales territory drive time map

Visualize data to support decision-making

Visualizing sales and service data allows decision-makers to better understand the market, including the strength of their organization's competition and the various opportunities for expansion that may exist. With territories mapped out, managers can easily see gaps or overlaps in coverage and modify routes and territory assignments accordingly. This can help your team minimize lost opportunities and eliminate costly inefficiencies.

Try eSpatial Route Optimization for Yourself

Liam Costello Written by

Liam Costello

Liam is an eSpatial account manager and mapping expert. He specializes in helping businesses solve problems and increase sales through mapping visualization, territory management, route optimization and more. Liam holds a Master's Degree in Geographical Information Systems (GIS) and Remote Sensing.

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