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Create a Pin Map With eSpatial

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Pin map, USA How to create a pin map
Video transcript for How to create a pin map

Creating a pin map from Excel is easy. Just take your spreadsheet, import it into eSpatial. The system will automatically take all of your data and plot it on a map.

And if you want to style it, change the colors of the pins, or the size of the pins, you can easily do that here on the right-hand side.

And there's your pin map.
How to create a pin map

What is a Pin Map?

Visualize your data instantly. A pin map is the simplest way to turn a spreadsheet into a clear strategic view. Rows of data hide the truth. Mapping software reveals it. You instantly spot sales trends, coverage gaps, and revenue hot spots.

How it works: It's simple geo-mapping.

  1. Upload: Drop in your Excel sheet (ZIP codes, streets, or countries)
  2. Visualise: We turn rows into pins, just like a physical wall map
  3. Act: Analyze, share, and collaborate to drive faster decisions
Pin map - Highest value customers in Milwaukee

Highest value customers

Sales teams can view and analyze customer locations to identify new opportunities
Pin map - Best location for marketing event

Best location for event

Marketing teams. Plan Campaigns with Precision
Pin map - Distribution centre location

Best location for distribution centre

Operations teams. Optimize Your Logistics
Pin map - Real estate agent properties

Available properties for sale

Real estate agents. Visualize Your Portfolio
Pin map - Competitor locations

Our competitor locations

Data analysts. Reveal Hidden Patterns

Map Vast Data Sets

Overcrowded maps are useless. Mapping software solves this by automatically clustering thousands of pins into clear, readable groups.

  • Summarize: Instead of a messy pile of pins, see a single icon (e.g., "10") for a high-density ZIP code
  • Drill Down: Click any cluster to zoom in and reveal the specific locations instantly

Visualize Complex Layers

Business drivers don't exist in a vacuum. Mapping software reveals the hidden relationships between them.

Multi-layer pin maps.

  • Overlay customers, sales reps, and warehouses on a single view
  • Color Code: Use distinct colors for each dataset to instantly differentiate assets and spot coverage gaps.
Pin map - Color code by industry

Color code by industry

It is easy to toggle a layer on or off, revealing or hiding pins

Interact With Your Data

Don't just look at dots—click them. Mapping software beats a static spreadsheet by giving you instant access to the details that matter.

  • Reveal: Click a pin to see every data point from your upload
  • Connect: Link directly to CRM records or websites right from the map location to keep your workflow moving
Pin map - Click to reveal details and edit

Click to reveal details and edit

You can update point details, too, by double-clicking the field

Filter Your Data

Default maps show everything. You can filter out the noise to focus on the exact segment you need right now.

  • Isolate: Instantly hide irrelevant pins to view specific groups
  • Target: Zero in on key details, like customers visited last year or accounts past due
Pin map - Filter table by call ready leads

Filter table

Call ready leads

Target Hot Leads
Pin map - Highest valued customers

Highest value customers

Spot Your Best Customers.
Pin map - Warehouse / customer locations

Customers

Warehouses

Minimize Delivery Costs.

Style Your Pins

Generic red dots are boring. Customizing your pins helps you tell a specific visual story, making data instantly easier to digest for your audience.

  • Differentiate: Use unique icons to distinguish between different data sets at a glance
  • Scale: Size pins by volume to immediately highlight revenue, sales figures, or transaction density
  • Brand: Upload your own logo or graphics to make the map distinctively yours

Share Live Maps

Static exports block insights. Publish interactive maps that stakeholders can actually explore on their own devices.

  • Embed: Publish live projects to the web or your intranet instantly
  • Interact: Viewers can zoom, click, and analyze data just like they do on Google Maps
  • Refresh: Update your maps in minutes to keep everyone on the same page

Export your map to a PowerPoint slide or print.

Get Started With eSpatial Today

Our team is here to help you every step of the way

Customer success team
Start your free trial

No credit card required

Create Your Pin Map in 3 Steps

Step 1

Prep Your Data

Proper formatting ensures every pin lands exactly where it belongs.

  • Format: Save your spreadsheet as a .CSV file
  • Label: Give every column a distinct header (e.g., ZIP, City, State) so the system knows exactly how to sort your location data
Prepare your data

Step 2

Sign up Free

Get immediate access to our mapping software without jumping through administrative hoops.

  1. Register: Just enter your business email and create a password
  2. No Risk: No credit card required
  3. Launch: Start your trial and map your first dataset instantly

Step 3

Upload & Visualize

  1. Upload: Click "Upload new data" in the toolbar. (Stuck? Our experts are on live chat to help)

  2. Visualize: Your data plots automatically. Every Excel row becomes a clickable map pin

    Upload your data
  3. Expand: Click any pin to see the full data context, then start styling or sharing immediately.

You've Created Your Pin Map, What Next?

Take your map experience to new levels with eSpatial's power mapping software and explore these invaluable options:

Regional heat map

Regional Heat Map

Territory alignment requires balance. Use regional heat maps to instantly visualize revenue highs and lows across states.

  • Identify: See at a glance which regions hold the highest density of revenue
  • Realign: Use clear density data to balance territories before you make a single change
Learn more about regional heat maps
pin-map-hotspot

Hotspot Heat Map

Use hotspot heat maps to expose exactly where you, and your competitors, are missing the mark.

  • Scan: View market density like a weather map to spot "cold zones" immediately
  • Attack: Overlay competitor locations on your whitespaces to reveal untapped growth opportunities
Learn more about hotspot heat maps
USA territory map

Territory Map

Lopsided territories kill morale and revenue. Sales Territory Mapping software ensures every rep has a fair shot and every customer gets covered.

The Payoff

  • Eliminate: Instantly spot and fix territory overlaps to prevent internal conflict
  • Optimize: Merge low-volume areas or carve out new regions to capture growth
  • Assign: distribute accounts evenly to maximize total team performance
Learn more about territory maps
Route map

Route Map

Windshield time is dead time. Create the most efficient path for sales and service teams, instantly slashing fuel costs and boosting productivity.

  • Plan: Generate optimized multi-stop routes in seconds, not hours
  • Focus: Ensure reps spend their day with high-value customers, not stuck in traffic
Learn more about route maps

Frequently Asked Questions

Why Trade Spreadsheets for Pin Maps?

Spreadsheets don't use geography. Mapping software gives your data sight. Rows and columns hide the truth. A pin map instantly visualizes customer clusters and regional trends that pivot tables simply miss.

  • See: Answer the question of "Where?" at a glance
  • Act: Stop staring at rows and start making faster, data-driven decisions

My CRM Data Has No Geographic Context, How Will Pin Maps Help?

Zero IT required. CRMs are great databases but terrible maps. Mapping software liberates your customer data from list view without a single line of code.

  • Export: Pull your list from Salesforce or Excel
  • Plot: Upload to eSpatial to see thousands of locations populate in seconds
  • Reveal: Color-code pins by sales volume or status to turn static rows into revenue intelligence

Can Pin Maps Fix Territory Overlap and Reduce Drive Time?

Yes. Overlaps kill efficiency. A pin map exposes exactly where reps are crossing paths, wasting gas, and competing for the same accounts.

  • Visualize: Plot every account to see ownership conflicts instantly
  • Rebalance: Spot underserved clusters and move accounts to the closer rep
  • Sell: Slash travel time so your team spends more hours in meetings, not in traffic

I'm Unsure Where to Host Events. Can Maps Help?

Pinpoint your ideal locations instantly. Event budgets are too high for guesswork. Mapping software replaces "gut feelings" with hard data, showing you exactly where your highest-value accounts actually live.

  • Visualize: Plot customers by annual spend to spot revenue hotspots instantly
  • Target: Select venues in high-density zones to maximize attendance
  • ROI: Ensure your team travels to where the opportunity is, not just where the airport is

Spreadsheets Slow Down Our Expansion Planning. Can a Pin Map Help?

Yes. Pinpoint your next site instantly. Spreadsheets can't show proximity. A pin map layers your current sites against customer density to reveal exactly where you are missing out.

  • Visualize: Plot existing locations to see your current footprint clearly
  • Identify: Spot demographic hotspots that have zero coverage
  • Expand: Launch new sites in high-potential gaps with total confidence

Is This Hard to Learn? Will My Team Actually Use It?

No training required. Build a pin map in minutes. You shouldn't need a data science degree to see where your business lives. We designed our tool for business users, ensuring your team adopts it instantly.

The workflow

  • Upload: Drag and drop your messy spreadsheet
  • Visualize: Watch the system automatically convert rows into a clear, interactive pin map
  • Solve: Reach your "aha!" moment in under five minutes—no coding, no complex setup

My Data is Everywhere. is Layering Data a Nightmare?

No. Stack your layers instantly. Data silos create blind spots. A pin map acts as a single source of truth, merging your CRM, marketing, and spreadsheet data into one unified view.

  • Export: Pull simple .CSV or Excel files from any system
  • Stack: Upload each file as a separate layer on a single pin map
  • Unify: See leads, customers, and competitors side-by-side—no complex IT project required

How Do I Prove ROI to My Vice-president?

Don't sell "mspd", sell results. A pin map isn't just art; it's an efficiency engine. Show your leadership how visualizing data cuts operational bloat and accelerates revenue.

The business case

  • Slash Costs: Reduce travel time by 15–20% and cut fuel expenses by optimizing routes
  • Boost Revenue: Instantly spot untapped prospect clusters to feed the sales pipeline
  • Hit Quota: Balance territories visually to ensure every rep has a fair shot at their number

My Bi Tool Has Maps. Why Do I Need This?

BI shows "what", a pin map explains "why". Dashboard charts are static status reports. A pin map is an interactive analytical engine that digs deeper than surface-level metrics.

The difference

  • Analyze: Don't just see that sales are down; click to see exactly which accounts are underperforming
  • Context: Overlay demographics to understand the specific market forces driving your numbers
  • Target: Turn spatial insights into precise, high-ROI marketing campaigns instantly

Create Your Own Pin Map Today

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