Route optimization is the final piece of the sales mapping puzzle. Effective route planning allows each sales rep to cruise through their territory efficiently, maximizing time with each priority customer or prospect. But a rep's daily schedule rarely goes exactly as planned.
Route optimization is a powerful feature of mapping software that enables your reps to re-optimize their sales route while on the move. If they need to stay longer at one appointment or another client cancels at the last minute, they can update their schedule, and the software automatically adjusts to the next most efficient route for any new client visits.
Not all sales mapping software is built the same. eSpatial is the perfect solution for sales, service operations, marketing, and logistic teams looking to optimize their territories and sales strategy.
A robust data visualization and styling tool suite allows you to uncover hidden trends and actionable insights that boost your team's productivity. With account prioritization and ZIP-code-level location intelligence, you can design optimized territories that deliver the most value to your business and customers. At the same time, sales reps can benefit from on-the-go route optimization to minimize travel time, maximize customer interactions and visit more stops each day.
With sales mapping software from eSpatial, your sales team can unlock its full potential and gain a distinct competitive advantage. Here are the top 10 key benefits of using eSpatial:
2. Centralized access on a single platform
With comprehensive integrations, eSpatial connects your sales team's disparate data sources on a single platform. This unified view of customer and sales data streamlines territory management while providing granular detail and actionable insights into productivity, opportunities, rep performance, and more through advanced visualizations.
3. High-value account prioritization
Using your historical customer and sales data, eSpatial's intelligent recommendation engine can identify your list's highest-value customers and prospects. It allows you to set priority scheduling based on specific preferences and attributes, such as those with the highest potential for returns, the highest commercial risk, or those most likely to close soonest. Over time, account prioritization can help you optimize sales rep distribution and maximize profitability.
4. Territory alignment and balancing
Aligning, balancing, and optimizing sales territories using eSpatial can help you unlock up to 12% more revenue and maintain sales rep satisfaction. You'll be able to design territory boundaries that capture the most value and potential while ensuring everyone in your sales team has equal opportunity and workloads with weighted balances.
5. Streamlined territory design and map generation
Whether realigning old territories or planning and designing new ones, eSpatial allows you to do it in just minutes — saving administration time by 50%. For German service provider Engel & Volker, it was 32 times faster than their previous processes, which took around six full business days. Meanwhile, their sales representatives have doubled the number of customers they visit weekly.
6. Advanced styling features for customized maps
eSpatial's data styling features help you visualize what's most important to your business in extraordinary detail. Change each data point's color, size, and label to create pin maps, heat maps, bubble maps and radius maps — all from a single control panel. You can even upload custom logos or images and combine several map styles to view multiple metrics simultaneously.
7. In-depth visualizations unlock insights
As a data and field sales mapping tool, eSpatial provides a wealth of insight with each intuitive, easy-to-use interactive map. Drill down into ZIP code-level comparison analysis with granular boundary datasets. Create color-coded heat maps to pinpoint areas of high value or new opportunities. You can also upload your demographic information to overlay crucial context. All these visualization tools can help you identify under-served customer groups and prioritize high-value stops to maximize sales productivity.
8. Detailed analysis and reporting
You can turn location data into interactive maps, and eSpatial also has advanced analysis and reporting tools to unlock hidden insights. Use real-time and historical data on territories, sales performance, and more to make data-driven decisions that empower your business and sales team. Track performance over time and use the data to improve your sales strategy and hit your targets.
9. Optimized field sales routes
While your sales reps are on the road, eSpatial's route optimization allows them to minimize travel time, fuel costs, and other vehicle expenses while maximizing client face time. On top of improved customer satisfaction, route optimization can also increase sales productivity by allowing reps to visit more stops each week. When an appointment falls through or lasts longer than expected, it's easy to use eSpatial's mobile app to re-optimize the day's schedule and find a new optimal route.
10. Expert customer service
In addition to all of these built-in features, eSpatial also comes with comprehensive support from our geographic information system (GIS) experts. They'll be able to assist you with the implementation and setup, onboarding process and any of your mapping or data integration questions. Get the support you need throughout your entire journey as an eSpatial user.