Growing your franchise means getting out there and selling to potential franchisees. You’re probably going to be attending lots of conferences and trade shows to attract interest and when you're there you’ll want to be able to provide people with all the information the need to feel comfortable that they are making the right decision.
You have set out available territories and done comprehensive analyses to ensure that they are likely to be a success for your franchisees but how do you prove that to them during the sales process.
You need to show them. The human brain processes images 60,000 times faster than written content so you need to be able to show them quickly and clearly where they can set up business, how your franchise territories are defined and how you have identified whether the area is suitable for your franchise to be located there.
1. Show prospects what territories are available in their area
With lists and spreadsheets of available territories, it can take a lot time to identify the ones that are close to where the prospect lives. You need something instantaneous.
2. Show them why it is a good territory to operate in
It is likely that if they are looking to set up your franchise in an area close to them, they have a rough idea of what the area is like and how well your franchise would work there. They’ve done their homework and you need to show them that you have done yours too.
3. Confirm that the territory is in line with the franchise agreement
Territory definition is one of the main pain points of a franchise agreement. You need to be able to show visually how the territory they have selected matches with the franchise agreement.