eSpatial allows you to quickly create powerful Hot Spot Heat Maps that immediately highlight clusters of your data in just a matter of clicks. A common example of a heat map would be a population map. High levels of populations are expressed by a dark shade, whereas low levels are expressed by lighter shades. You can modify the colors and shades to best present the story you are telling. Learn how to create your own in our easy to follow how-to guide.
Hot Spot Heat Maps are used to:
- Identify clusters of customers.
- Highlight opportunities outside of current territories.
- Uncover trends in sales of particular products in particular locations
- Quickly spot areas for further investigation based on the density (or lack thereof) of sales.
Are you ready to create a hot spot heat map of your business data? Sign up for a free eSpatial account with 7 days access to our Pro License features to visualize and analyze your data on a map.