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What are bubble maps?

Bubble maps are a simple, fast, and effective way to discover trends. They summarize your data by creating different sized circles that represent the value of the information in each geographic area. The area represented by each bubble can range from the size of a zip code to an entire country. The larger the bubble, the higher the value of your data in that area.

A bubble map of the US

Why bubble maps?

A bubble map of data in Europe

Depending on your goals, you can choose to summarize anything from the number of data points in the region to the revenue.  Bubble maps are simple, which makes them great for reports, presentations and even to embed on a web page. Some of the other advantages of bubble maps include:

  • Create bubble maps from your Excel data
  • Summarize different sized geographic regions, from zip codes to countries
  • Customize your icons and colours
  • Visualize sales revenue by region, high and low performing areas, and more
  • Publish and share with your team
  • Create your pin maps with a free trial of eSpatial

Analyze large amounts of data

When  you have thousands of lines of data in a spreadsheet, it can be difficult to understand and interpret. Bubble maps help you discover new insights in seconds by aggregating your data.

For example, the bubbles on this map are based on the number of customers in each zip code. They’re also colour coded based on total value — yellow for a lower value, red for higher. This allows you to instantly compare regions and see how how work levels compare to returns.

Compare number of accounts and total value with bubble maps

Style your bubble map

Customize your bubble map

With eSpatial, you can customize your map to fit your needs. Using the style function, you can adjust the scale of your bubbles, the icon representing your data and the colors.

You can also upload your own icon for maximum personalization and branding.

Publish & share your bubble map

When you’re using bubble maps for things like market analysis, you often need to share this information with a co-worker or use it in a presentation. That’s why eSpatial allows you to easily save, print, export, and share your maps.Your maps can also be embedded live in a website, allowing your page visitors to zoom, pan and view information while your map is protected from unauthorized changes.

Save, share and print your bubble maps

Create your bubble map with these easy steps


Sign up for a free seven-day trial of eSpatial.  A form like the image below will ask you for an email and password. No credit card details required!eSpatial free trial sign up

Once you've logged in to your trial, you'll have the option to use our sample data, choose data from our library or upload your own. To prepare your own location data, make sure the columns in your spread sheet include unique headings, such as 'address', 'city' and 'state.' Save your data in excel (.xsl) or CSV format before uploading. Check out our how-to guide for more tips on formatting your data.

eSpatial upload screen

Click on the Analyze Data button on the control panel found on the left side of your screen. If you don't have your own information, you can test out bubble maps by using the sample data in eSpatial.

After clicking Analyze Data, click the Bubble Map button.

Menu to choose your map type

Under the first field, select the dataset you want to turn into a bubble map. In the second field, select the geographic region you want to use to summarize your data. In this example, we've chosen US States from the eSpatial database.

If you have no region datasets in your library, click the Add Region Datasets button. From the eSpatial database select the geographic region required and then click Add to Map.

Choose your bubble map settings

Click Complete and your bubble map will be generated with your data summarized by region. The image you will see first will also have all your points data displayed on the map. You can hide these points in the legend by clicking the eye icon beside the dataset.Click the eye to hide the pins on your bubble map

Your bubble map is now ready! You can continue to adjust styles or save, export, or share your map.

A completed bubble map

Bubble map not quite what you're looking for?

Check out eSpatial’s other capabilities to find the map that’s right for your business needs:

  • Territory mapping – Want to sign geographical areas to your field sales team, but also ensure they’re fair and balanced? eSpatial’s territory builder can help.
  • Heat maps – Hot spot and regional heat maps can help you understand things like customer density, high-value pockets and more.
  • Route mapping – When out of the road, you want to make the most of your time. eSpatial’s intelligent routing can help you optimize your driving by distance or time. This can be used in combination with filters to ensure you’re spending your time on the right clients.
  • Radius maps – Create coverage maps to quickly see areas where you’re over or under-resourced.
  • Pin maps – A pin map is the starting place for most projects and can help you plot huge amounts of data.

Create your bubble map today

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