How to create radius maps

Eoin Comerford by Eoin Comerford on February 8, 2021
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When plotting sales territories for your reps, it's important to look at the ground they cover.

Imagine the number of customers in two different territories that are within 10 miles (16.1 kilometers) of the sales agent assigned to them. Maybe the first rep has many clients close by, while the second has too few in the same area. Restoring balance helps you avoid wasting resources. One of the best ways to do that is to create a radius map with eSpatial.

What is a radius map?

When you create a radius map (or buffer map), you place a radius around your data points based on distance.

It's based on one of the simplest, most useful principles of geometry – the radius, which measures the length between the center of a circle and a point on its perimeter.

Want to get started making eye-catching radius maps? Sign up for our free seven-day trial.

Radius map of customers and sales reps

What is a radius point?

Hint: It's what you make it

For the purpose of territory management in eSpatial, a radius point typically represents one of your customers, with a sales rep being the center point. (Customers aren't all on the perimeter, of course; they can be anywhere within the radius.)

Radius points can also stand-in for other relevant variables. For example, if you're an insurance brokerage selling flood and disaster coverage, you'll want to know the locations in each service area with a notable history of flooding or other natural catastrophes.

Can you create radius maps in Google Maps?

Creating a radius map in Google Maps isn't straightforward. Even with some other tools that allow you to draw a circle and look at points within the radius of your Google map, you're limited to basic functions. You can't import diverse data sets and use them as your map's points of reference.

By contrast, an eSpatial radius map allows you to look at any variables affecting your sales processes. The mapping possibilities are endless!

Create your first radius map

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Create a map

How to create an eSpatial radius map

You can create a radius from any point on your map, but to get the most value from this tool you'll need to prepare at least two data sets for your radius map. For example, sales rep location could be the center point, and customer address could be the points in the circle surrounding that specific radius.

Create a radius map by following these steps:

1. Upload your data

Create an eSpatial trial account (or log into an existing account) and select "Upload new data." You'll be prompted to select your first file. The system will create a pin map by default.

Once the pin map materializes, add your second data set by clicking the "Add data" button on the left side of your screen.

eSpatial upload screen

2. Analyze

Click the "Analyze Data" button in the control panel. You'll see several options for analyzing maps – click "Radius."

Click analyze to start creating a radius map

3. Choose settings

Input your preferred radius distance (e.g. 10 miles). Use the drop-down buttons to select the data sets for the center point and the points in the radius circle. (Check the "Include Outside Results" box if you want to see customers outside of a sales rep's radius.)

Screen to select your radius map settings

4. Complete your map

Click "Complete" and you'll soon see your map!

A complete radius map show customer proximity to sales reps

5. Using radius maps for analysis

After reviewing your map, you might conclude that sales reps could cover a larger distance within a territory, if it's within a reasonably sized ZIP code or postcode. To expand the radii, click "Edit" in the control panel (under "Analyze"). This brings back the radius settings screen where you can choose the distance and data sets.

20-mile radius map with additional sales rep

Change the radius from 10 to 20 miles and click "Complete." You'll realize that if you moved around your current sales reps and hired a third, you'd cover far more customer accounts without expanding the 20-mile radius.

Additional sales rep added to radius map

To learn more about how you can leverage eSpatial as a radius map tool, chat with one of our mapping experts or sign up for a free trial.

Eoin Comerford Written by

Eoin Comerford

Eoin is an eSpatial mapping expert with more than 10 years of experience in the field. He specializes in using mapping to help sales and marketing professionals target revenue growth, make cost reductions and improve customer service.

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