When plotting sales territories for your reps, it’s important to look at the ground they cover.
Imagine the number of customers in two different territories that are within 10 miles of the sales agent assigned to them. Maybe the first rep has many clients close by, while the second has too few in the same area. Restoring balance helps you avoid wasting resources. One of the best ways to do that is to create a radius map with eSpatial.
What is a radius map?
A radius map (or buffer map) allows you to create a radius around your data points based on distance. It’s based on one of the simplest, most useful principles of geometry – the radius, which measures the length between the center of a circle and a point on its perimeter.
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What is a radius point?
Hint: It's what you make it
For the purpose of territory management in eSpatial, a radius point usually represents one of your customers, with a sales rep being the center point. (Customers aren’t all on the perimeter, of course; they can be anywhere within the radius.)
Radius points can also stand-in for other relevant variables. For example, if you’re an insurance brokerage selling flood and disaster coverage, you’ll want to know the areas in each territory with a notable history of flooding or other natural catastrophes.
Can you create radius maps in Google Maps?
Creating a radius map in Google Maps isn’t straightforward. Even with some other tools that allow you to draw a circle and look at points within the radius, you’re limited to basic functions. You can’t import diverse data sets and use them as your map’s points of reference.
By contrast, an eSpatial radius map allows you to look at any variables affecting your sales processes. The possibilities are endless!
How to create an eSpatial radius map
You’ll need to prepare at least two data sets for a radius map in eSpatial. For example, sales rep location could be the center point, and customer locations could be the points in the circle surrounding it.
Create a radius map by following these steps:
1. Upload your data
Create an eSpatial trial account (or log into an existing account) and select “Upload new data.” You’ll be prompted to select your first file. The system will create a pin map by default.
Once the pin map materializes, add your second data set by clicking the “Add data” button on the left side of your screen.
2. Analyze
Click the “Analyze Data” button in the control panel. You’ll see several options for analyzing maps – click “Radius.”
3. Choose settings
Input your preferred radius distance (e.g., 10 miles). Use the drop-down buttons to select the data sets for the center point and the points in the radius circle. (Check the “Include Outside Results” box if you want to see customers outside of a sales rep’s radius.)
4. Complete your map
Click “Complete” and you’ll soon see your map!
5. Using radius maps for analysis
After reviewing your map, you might conclude that sales reps could cover a larger distance. To expand the radii, click “Edit” in the control panel (under “Analyze”). This brings back the radius settings screen where you can choose the distance and data sets.
Change the radius from 10 to 20 miles and click “Complete.” You’ll realize that if you moved around your current sales reps and hired a third, you’d cover far more customer accounts without expanding the 20-mile radius.
To learn more about what you can do with radius maps in eSpatial, chat with one of our mapping experts or sign up for a free trial!