The Kafafian Group, Inc. (TKG) is a consulting firm that has helped community banks become more efficient and profitable since 2001. Among other services, TKG provides its customers with data analysis and strategic planning.
To help them gather the insights they need to make strategic recommendations, TKG utilizes eSpatial to provide their clients strategic insights on, branch analysis, demographic data, customer analytics, and other strategic driven information. In the past, they were using a tool that had limited functionality and wasn't very flexible.
“We’re always trying to improve our output and what we’re putting in front of executive management teams and boards,” said Andrew Rietz, Vice President of TKG. “We use a data provider that also produces mapping and we have found that eSpatial gives us a superior output. The other provider’s mapping capabilities did not feel fresh.”
The team at TKG started looking for a new tool to help them analyze and visualize their clients’ data. They had two main requirements:
1.A visually appealing final product
TKG uses mapping to analyze, but they also present the results to clients. While they had a mapping tool in place, it did not allow much customization. That meant that TKG could not brand maps for their clients, and everyone saw a similar dated-looking map. Instead, TKG wanted to be able to present data in an easy to understand, visually appealing way that would wow clients.
2.More flexible analysis
Beyond the visual appeal of the final result, TKG found that their previous tool lacked critical functionality. They wanted something that would give them more flexibility to analyze data with heat maps, color-coded pin, and other important functions.