Struggling to measure sales capacity? Here's how to figure it out

Eoin Comerford
by Eoin Comerford on October 27, 2021

Generally speaking, too much or too little of anything is not good. This maxim is true throughout many areas of both life and business, so it makes sense that it applies to sales — specifically, to the idea of sales capacity.

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Route planning vs. route optimization

Eoin Comerford
by Eoin Comerford on July 2, 2021

In everyday speech, it's common for many of us to use terms that are similar – but not actually synonyms for one another – as if they're interchangeable. Sometimes this is a misunderstanding, and other times it's people who use certain words as shorthand with colleagues and friends.

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Create a heat map in eSpatial vs Excel

Eoin Comerford
by Eoin Comerford on April 9, 2021

Index What are heat maps and how can you use them to your advantage? How to create a heat map in Excel Create a heat map in eSpatial – step by step Which heat map tool is better?

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Data visualization
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Better territory definition with ZIP code radius maps

Eoin Comerford
by Eoin Comerford on March 8, 2021

With every quarter comes the time to reflect: Did you sell in a way that matched the potential you had from leads and territories? Or did you fall short? Did you understand the best regions to target with sales efforts? As with eSpatial's mapping functions, no one should simply jump into a ZIP code radius map and expect to know how to make the most of it. Some perspective and preparation is necessary. Sales managers know that to maximize their sales reps' chances at success, they need to draw up territories in a way that makes for a truly...

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How to create radius maps

Eoin Comerford
by Eoin Comerford on February 8, 2021

When plotting sales territories for your reps, it's important to look at the ground they cover. Imagine the number of customers in two different territories that are within 10 miles (16.1 kilometers) of the sales agent assigned to them. Maybe the first rep has many clients close by, while the second has too few in the same area. Restoring balance helps you avoid wasting resources. One of the best ways to do that is to create a radius map with eSpatial.

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How to...
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12 proven territory management tips for sales teams

Eoin Comerford
by Eoin Comerford on November 20, 2020

If you run a sales team with reps out in the field, you’ll probably spend a lot of time looking at your territories.

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Create a report that displays quarterly sales by territory

Eoin Comerford
by Eoin Comerford on October 13, 2020

Despite all the research highlighting the importance of long-term planning, most companies still run on 90-day reporting. The quarterly sales report is a business staple. But like every KPI or sales metric you track, there are sales reports and then there are sales reports. The difference often comes down to the data.

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How to Create a Map for PowerPoint

Eoin Comerford
by Eoin Comerford on July 10, 2020

When you create a map for PowerPoint, it brings a slide to life in an engaging way while visualizing important information about your operations. From text, icons and images to flowcharts, videos and even heat maps, PowerPoint can help you communicate a concept, a process or a data set in a digestible and interesting way. PowerPoint is not the only presentation software on the market – perhaps you use Google Slides or Keynote – but it is the most popular. PowerPoint has racked up 500 million users across the globe, who collectively click...

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