Enhance your sales routes with eSpatial
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Sales route planning is the process of importing a list of customer visits and ordering each appointment along the most efficient route. While this macro-level view of sales rep routes is important, it doesn't take into account the nuances and realities of field sales operations. Sometimes a driver falls ill, or there might be a last-minute appointment request or cancellation. In any instance that falls outside the scope of a planned route, this basic routing software simply falls short.
In contrast, a route optimization solution like eSpatial uses advanced algorithms to find the optimal route for each salesperson in real-time. This can cut fuel costs and add up to one extra customer stop a day for each field rep. Intelligent maps also help you analyze and visualize multiple routes and territories for a more strategic approach.
With a complete solution to find the most optimized route, your sales reps can focus on maximizing customer satisfaction, selling time and, ultimately profits.
As the field sales landscape becomes increasingly competitive, sales managers are seeking any tool that can give their company an advantage. Whether it's driver tracking functionality or the ability to uncover the fastest route, a sales route app can help your teams maximize their selling potential.
To help you choose the right tool for your business, here are four things to look for in a sales route app:
If your sales reps rely on a basic navigation app like Apple Maps, it's past time for an upgrade. A route planner goes beyond getting you from point A to point B by allowing you to add multiple destinations along each route.
A sales route app should also allow you to make changes in response to events like cancellations or last-minute appointment requests. That way, reps can simply add or remove a scheduled stop and the app automatically finds a new optimized route.
The ideal sales route app offers more than just planning and optimization features. It should also have interactive visualization capabilities, allowing sales and operations teams to map and view itineraries with customizable pins, filters and other tools utilizing customer data.
To support a seamless user experience, a route planner app should be capable of integrating with external navigation apps, CRM software and similar tools. Mobile compatibility is another essential feature, allowing on-the-go access from smartphones and laptops.
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Whether you want to find a speedy route or you're trying to increase selling time, routing software can help your business boost efficiency and rep productivity while improving customer satisfaction. From planning to optimization, there are numerous benefits to using a routing solution like eSpatial, including:
Routing software doesn't stop at planning and optimization; it also includes advanced data tracking and visualization capabilities to improve your business intelligence. That way, you can upload, filter, view and plot customer data on a customizable map. You can also utilize heat maps to measure and visualize sales trends, allowing you to identify opportunities as they arise.
When sales reps have a long list of multiple stops throughout the day, it's likely that not everything will go to plan. Routing software helps prevent a last-minute rebook or cancellation from costing you valuable selling time by automatically adjusting to a new optimized route. You can even add a new stop for a priority customer that just became available without disrupting the rest of your schedule.
A routing solution won't just save your field sales team time on the road; it will also help you streamline the planning process for every route. Instead of sitting down to manually plan multiple routes, routing software will instantly calculate the optimal route between various locations. This saves your operations team valuable time to focus on higher priority tasks while still delivering optimal, multi-stop route plans.
From driver tracking to field sales performance, routing software can help sales managers monitor their team's daily activity to ensure they're reaching their goals. Geo-mapping capabilities allow you to view sales rep data, tasks and visitation details in real-time to prevent potential discrepancies in reporting. That way, sales managers can measure performance, improve accountability and maximize productivity for their teams.
When a small delay can cascade into a domino effect that topples the rest of your day, it's essential to have a tool that ensures your field sales reps stay on schedule. Multi-stop route planning and optimization features allow sales reps to log the start and end times for each meeting, adjusting their schedules throughout the day. Whether they're running behind or ahead of schedule, they can add, shift or remove appointments to accommodate priority customers.
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