Postcode Mapping Software: Build Territories Fast

Using postcode mapping software like eSpatial delivers powerful insights tailored for precision planning and analysis. Here are some benefits:

Granular detail
With an average of just 15 properties per postcode, you unlock micro-level insights.
Visual comparison
Layer demographic, sales and service data directly onto postcode boundaries.
Smart territories
Plot postcodes to build territories that are balanced and manageable.

Unlock Postcode Power With Mapping Software

Don't just map locations. Analyse them:

Layer data: Stack sales, marketing and business datasets on a single map to spot correlations
Visualise styles: Switch instantly between heat maps and pin maps to see data your way
Go pro: Access a full suite of professional mapping tools in one click

Compare Across Regions

Map data by postcode to align every department.

Marketing: Visualise demographics (e.g., men 35–50) to target campaigns
Sales: Map revenue to identify coverage gaps instantly
Service: Match resources to call volume per postcode
Logistics: Optimise zones to guarantee delivery times

The tool: Our regional heat maps use colour shading so you can spot high-revenue areas and resource gaps in seconds.

Build Balanced Territories

Assign the right rep to the right area instantly.

Granular control: Use postcodes as building blocks to design manageable workloads
Total flexibility: Create territories based on geography, specific accounts or a hybrid of both

You can balance territories on workload or using a weighting (for example, you want each rep to spend 60% of their time with existing customers and 40% with prospects). If you assign leads by postal code, you can balance your territories by lead volumes. For more information, check out our Conquering territory management guide.

Optimise Delivery Zones

Create balanced, data-driven zones in minutes.

Eliminate overlap: Clearly define postcode boundaries to stop drivers crossing paths
Cut costs: Reduce travel time and fuel usage with smarter routing
Boost service: Reach customers faster with reliable, balanced planning

Spot Hidden Opportunities

Don’t guess where to grow. Use maps to find the white space in your market.

Uncover gaps: Use heat maps to instantly highlight postcodes with low customer density
Pinpoint potential: Layer pin maps to identify specific missed sales targets
Target resources: Focus sales and marketing efforts exactly where they will generate the highest return

Use Cases

Take control of your territory. Visibility drives revenue. Postcode mapping gives sales and ops leaders the data they need to spot gaps, balance workloads and close deals faster.

The bottom line: Stop guessing where to go. Start growing your pipeline with precision.

Sales & Territory Management

Create balanced territories by postcode. Visualise performance instantly to identify growth areas.Explore our mapping software for sales teams and territory management.

Logistics & Delivery

Plan efficient zones to cut travel time. Reduce overlaps and optimise routes to boost customer service with route optimization tools.

Retail Site Selection

Analyse customer and competitor locations. Use postcode data to pick the perfect spot for your next store. Learn more about retail mapping.

Healthcare

Map patient data to close coverage gaps. Allocate resources exactly where they are needed to enhance care. Explore eSpatial's mapping software for healthcare.

Why Choose eSpatial

Simple to use - Create maps in 3 steps
Don’t juggle tools. Access every map style you need in one integrated system
Customise to your taste
Available where you work
Free trial, with world-class support
Easy sharing and publishing options

Create a UK Postcode Map

You need insights, not training manuals. We guide you from raw data to a rich, interactive map in moments.

Step 1

Sign up for a Free Trial

With eSpatial, you can sign up for a free trial to access all our professional features so you can start mapping immediately. No credit card details are required. Once you've signed up, log in to eSpatial.

Create your first map now

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Step 2

Select and Customise

The process: Get the right data on the map in seconds.

Start: Log in and select Pin Map
Source: Click Add from Library and open the eSpatial Datastore
Search: Type "post" to find UK datasets
Refine: Choose UK Postcode Sectors for the most granular view—far more detailed than broad Areas or Districts

Select add from library to find postal code datasets

Step 3

Analyse and Act

Don't just view data—fix it. Visualise sales coverage to spot overlaps, gaps and inefficiencies instantly.

Two Ways to Win

Regional heat maps: Summarise and colour-code regions to compare performance at a glance
Precision design: Use postcode boundaries to build balanced, real-world sales territories

Frequently Asked Questions

How Do I Create a Postcode Map?

Start with a free trial, choose your postcode data, and add your own data if needed. Then analyze, visualize, and act on the insights your map reveals.

Can I Use Postcodes From Outside the UK?

eSpatial supports postcode and ZIP code data for many countries, so you can create maps beyond the UK.

Can I Filter or Group Postcodes?

Absolutely. You can filter, group, or color-code postcodes by sales, customers, or any other data to see patterns clearly.

How Detailed Can I Make My Territories?

You can build territories down to small postcode sectors for precise planning or use broader areas and districts for a bigger-picture view.

Map Business Data by Postcode