Postal code maps are fantastic for comparing data base on the area. For example, you can visualize the concentration of men aged 35-50 per postcode, or the volume of sales per postcode. The best way to conduct comparison analysis by postcode is with a regional heat map. Regional heat maps represent data by coloring each area in a different shade. For example, this map shows total sales in each postal code. By turning this data into a regional heat map, you can instantly see the highest revenue areas, as well as postal codes that could use more marketing or sales development.
Territory mapping is useful for planning which sales or service person will cover a certain geographic area. Postcodes are the smallest boundaries you can work with, which makes it easier to create manageable territories for each individual sales rep. If you map your leads within each postal code, you can balance your territories based on that value, giving each member of your sales team a fair opportunity at being successful. For more information, check out our how-to guide on building territories manually.