What is geo mapping?
Geo mapping lets you take raw data and turn it into a geo map. By visualizing location data in this way, you can immediately understand information that could otherwise take hours to comb through and interpret.
There are many types of geo maps, each serving a different purpose. That’s why eSpatial has created professional geo mapping software that allows you to take spreadsheet information and create the map that’s most suited to analyzing your data. Whether it’s a simple pin map or creating sales territories based on client density, eSpatial can help you create the right geo map to meet your needs.
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Why you should geo map your business data
Build field sales territories
Sales & service coverage maps
Market analysis and intelligence
Intelligent route planning
Sales reporting and analysis
Ready to start geo mapping?
How do I create a geo map?
You can start geo mapping in minutes with a free seven-day trial of our mapping software. During your trial, you’ll have full access to professional features. Make your first map today by following these simple steps:
To start your free trial, sign up with a business email and create a password.
Once you’ve logged in to your trial, you’ll be given 4 map options to create. Choose Pin Map to begin with. Next you have the option to use our sample data, choose data from our library or upload your own. To prepare your own location data, make sure the columns in your spread sheet include unique headings, such as ‘address’, ‘city’ and ‘state.’ Save your data in excel (.xsl) or CSV format before uploading. Check out our how-to guide for more tips on formatting your data.
Once you’ve uploaded your data, eSpatial will try to automatically choose the relevant headings. If you need to adjust the information, click on ‘Change Settings.’ When you’re ready to map, click ‘Complete.’
Congratulations, you’ve created your first map! eSpatial will automatically use the data you entered to create a pin map, but there are many other options available. Let’s look at what type of geo maps you can create now that you’ve uploaded your location data to eSpatial.
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What kind of geo map can I make?
Pin maps are simplest way to plot your data. They can be useful for visualizing where your customers are based, and can be styled and colour coded based on different properties. For example, you can colour-code your customers based on their average purchase value. This would allow you to see where your most valuable customers live, which is useful for marketing efforts.
This type of geo map lets you quickly see pockets of density in your data. You can use heat maps to easily identify high and low performing sales territories, areas that have a high number of insurance claims and much more. Learn more about how organizations use heat maps in one of our blogs.
Any company that has a field sales team needs to think about territory mapping. It can help you create fair and manageable regions for your field sales team. This prevents accidental overlap, ensures sales reps can pay enough attention to leads and improves employee satisfaction. Route optimization also ensures your sales reps are making the most of their time on the road each day, leading to lower fuel costs and higher sales.
With eSpatial, you can create geo maps with radii based on distance or drive time. These options are great for analyzing where to open your next franchise, plotting how much area a service van can cover or assigning clients to field sales reps. Check out our blog on when to use a radius map for more information on how this type of geo map could help your business.
Why choose eSpatial for geo mapping?
Geo mapping makes it easy to manage and interpret location data. This has a wide variety of applications across many different industries. eSpatial is the professional software option, giving you powerful analysis and full support to help you reach your business goals. Here are just a few of eSpatial’s key features:
- Range of geo mapping tools: eSpatial can map data in a range of ways to suit particular business goals. You can create pin maps, radius maps, heat maps, territory maps and more.
- Built-in datasets: eSpatial offers access to more than 400 boundary and demographic datasets. These datasets are free when you subscribe to a full eSpatial account, and you can use them to plot and compare with your own data.
- Easy to use solution: eSpatial requires no previous mapping experience. It’s fast, easy and powerful. You can upload and map your data in seconds.
- Full training and support: If you need any help, we provide outstanding support, including live chat, video tutorials, how-to guides and one-on-one support sessions.
- Compatible with multiple platforms: eSpatial is an online geo mapping software. It’s both PC and Mac compatible and you can access your account from multiple devices.
- No downloads required: Since eSpatial is a cloud-based software, there are no downloads required and all maps are stored on our secure servers.
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