Colm Kenny

One of the biggest benefits organizations get from our mapping software is its advanced Territory Mapping functionality that can help your business balance and align sales territories more effectively. Balanced sales territories are an important factor of an efficient sales team. If a sales person's territory is too big or if their workload is too heavy, they cannot effectively cover all customers and prospects. Likewise, a territory that is too small can lead to under utilized sales resources. Poorly managed sales territories can cost your...

Thousands of our customers have been visualizing their business data and creating sales territories at different levels using various geographic and demographic values. One of the most common datasets used to create sales territories has been ZIP codes, and we're happy to announce support for three-digit ZIP codes in our mapping software. Why are ZIP codes used for designing sales territories? ZIP codes are five-digit numbers that designate an area for the United States Postal Service. While they were originally used by postal services,...

Mapping is one of the strongest data visualization tools available today. Maps tell stories, they can reveal trends and insights that cannot be seen in spreadsheets. In today's business world, there is an abundance of information and data. With technology today, the amount of data being created is growing exponentially as people and business are increasingly connecting online. Because of the massive amount of data available, businesses are becoming more number driven in the decisions they make and in providing results to stakeholders.