5 Ways Organizations Use Heat Maps

Colm Kenny
by Colm Kenny on November 15, 2018

Heat maps are probably one of the most common types of mapping analysis undertaken by eSpatial customers. Whether you have a knowledge of data visualization or not, most people are familiar with Heat Maps in some shape or form. They're one of the first types of analysis that comes to mind when one thinks of mapping data. However, heat maps are not simply just a method for visualizing data, the real benefit comes from understanding the data being presented. After all, a heat map can represent anything from traffic to weather patterns. So how...

Category:

Market Analysis
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How To Quickly Create Territory Maps

Colm Kenny
by Colm Kenny on June 7, 2016

One of the biggest benefits organizations get from our mapping software is its advanced Territory Mapping functionality that can help your business balance and align sales territories more effectively. Balanced sales territories are an important factor of an efficient sales team. If a sales person's territory is too big or if their workload is too heavy, they cannot effectively cover all customers and prospects. Likewise, a territory that is too small can lead to under utilized sales resources. Poorly managed sales territories can cost your...

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What is Sales Territory Management & Alignment?

Colm Kenny
by Colm Kenny on February 24, 2016

As businesses have become more data driven, they 've invested more in territory management software to enhance their sales performance. This trend shows that businesses are looking for ways to make sales data easier to digest. They want to be able to manage and align territories, analyze the information and gather insights about market gaps and resources levels. But what exactly is sales territory management and alignment? Firstly, we need to define a sales territory.

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Three-Digit ZIP Codes Available For Mapping

Colm Kenny
by Colm Kenny on February 17, 2016

Thousands of our customers have been visualizing their business data and creating sales territories at different levels using various geographic and demographic values. One of the most common datasets used to create sales territories has been ZIP codes, and we're happy to announce support for three-digit ZIP codes in our mapping software. Why are ZIP codes used for designing sales territories? ZIP codes are five-digit numbers that designate an area for the United States Postal Service. While they were originally used by postal services,...

Category:

Announcement
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The Importance of Route Optimization and Planning for Sales Teams

Colm Kenny
by Colm Kenny on December 2, 2015

In a previous post, we wrote about the importance of mapping software for field service management companies. In that blog, we looked at how thorough route optimization can save time and fuel. This is also important for sales teams who can invest a lot of time and resources to meet with clients in different territories. In today's business world, organizations need to be cost-efficient, and for sales reps on the road, fuel and time are can be major costs. Route optimization software is the answer and I'll go into more detail how eSpatial can...

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5 Ways Data Visualization Can Improve Your Business

Colm Kenny
by Colm Kenny on November 3, 2015

Mapping is one of the strongest data visualization tools available today. Maps tell stories, they can reveal trends and insights that cannot be seen in spreadsheets. In today's business world, there is an abundance of information and data. With technology today, the amount of data being created is growing exponentially as people and business are increasingly connecting online. Because of the massive amount of data available, businesses are becoming more number driven in the decisions they make and in providing results to stakeholders.

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