Why map with postcodes?
UK postcode mapping is ideal when analysing sales, marketing, and business data. Seeing patterns in your data by postcode on maps offers new levels of insight and understanding.
You can get granular in your analysis. Did you know there are just 15 properties in the average UK postcode? So seeing your customer, sales, assets, competitors, offices, or real estate aggregated to a postcode boundary unlocks new insights into your UK business activities.
With eSpatial postcode mapping, you can layer multiple datasets on a map. Access the UK postcode boundary data via the eSpatial datastore. Add the boundary data as a base layer on which you will add your business data. You can access other mapping tools like heatmaps and pin maps from there. There is a suite of professional map tools.
Check out our Conquering mapping software guide
Why choose eSpatial for UK postcode mapping software?
- Simple to use - Create your map in three steps
- It is a fully integrated platform with maps like heat maps, pin maps, and bubble maps, and you can add territory and route optimization
- Flexible range of styling options – Customise to your tastes
- Available where you work - Get eSpatial for Salesforce, Apple, and Google Play stores
- Free trial, including world-class eSpatial support to help you get started
- Easy sharing and publishing options
Why do businesses use postcode mapping?
Postal code maps are fantastic for comparing data in geographic areas.
- A Marketing Director might visualize men aged 35-50 per postcode concentration when launching a new product campaign.
- A Sales Director might map sales revenue by postcode to identify gaps in coverage.
- A Service Manager might map the number of service calls per postcode to ensure the right resources are deployed.
- A Logistics Manager could map customer locations by zone to ensure they can commit to a one-hour delivery time.
The best way to conduct comparison analysis by postcode is with a regional heat map. Regional heat maps represent data by colouring each area in a different shade. For example, this map shows the total sales in each postal code. By turning this data into a regional heat map, you can instantly see the highest revenue areas and postal codes that could use more marketing or sales development.
Territory mapping is critical for planning which sales or service person will cover a specific geographic area.
Postcodes are the smallest boundaries you can work with (if you need to create an account-based territory or use a mixed model of accounts and geographies, eSpatial can help), which makes it easier to design manageable territories for each rep.
You can balance territories on workload or using a weighting (for example, you want each rep to spend 60% of their time with existing customers and 40% with prospects). If you assign leads by postal code you can balance your territories by lead volumes.
For more information, check out our Conquering territory management guide
How do I create a UK postcode map?
1. Sign up for a free trial
2. Enter the eSpatial data library
After logging in, you will be presented with 4 map type options. Choose Pin Map to begin with. On the next screen, click on Add from Library then make sure you're in the eSpatial datastore tab.
3. Choose your dataset
Search for "post" to bring up a variety of postal code datasets. You'll receive a variety of results for Australia and the UK, including UK postal areas, districts and sectors. Areas are the largest postal code boundaries. These are then divided into multiple districts, which are divided into sectors. Choose UK Postcode Sectors if you'd like to use the smallest available boundaries. If you're looking for Canadian postal codes, search for “FSA”.
4. You've added postcodes
Congratulations! You've added postcodes to your map. The real value of postcode mapping comes when you add your own data. Postcodes can be used to analyze your information or create territories for your sales or service business.
5. Add your own data
If you'd like to add your own data to the map, you should first ensure your file is in the correct format. Once you've done that, click the Add Data button in the Control Panel on the left side of your screen. This will open a new menu screen. Click Upload new data, then select the file you'd like to upload.
Help with your postcode mapping needs
You're the expert on your data and business, but to get your postcode mapping project completed you'll need some support. That's why our eSpatial team includes geographic information system (GIS) qualified mapping experts who work with you. They provide expertise in both mapping and data integration for on-boarding and through your time using eSpatial.
They can even help you find your way around our product. In fact, you should be able to speak to one of them right now through our chat function. Try it by clicking the orange icon in the bottom right corner of your screen, or schedule a call (below) for some dedicated time.