Why map with postcodes?
Did you know there are just 15 properties in the average UK postcode? This makes them ideal for mapping your business data and conducting analysis. You can represent all of your customer or supplier data aggregated to postcode boundaries to get a clear UK map of your business activities.
With eSpatial postcode mapping, you can create multiple layers of spreadsheet data on a map. UK postcode boundary data is included in the free eSpatial datastore. You can add this information to your map as a base layer, then map and analyze your own data with our suite of professional mapping tools.
Why choose eSpatial for UK postcode mapping software?
- Simple to use - Create your map in three steps.
- Flexible range of styling options – Make the heat, pin, route or territory map you need.
- Available where you work - Get eSpatial in Salesforce, Apple and Google Play store.
- Free trial including world class eSpatial support to help you get started.
- Easy sharing and publishing options to make your map available to others.
Why do businesses use postcode mapping?
Postal code maps are fantastic for comparing data base on the area. For example, you can visualize the concentration of men aged 35-50 per postcode, or the volume of sales per postcode. The best way to conduct comparison analysis by postcode is with a regional heat map. Regional heat maps represent data by coloring each area in a different shade. For example, this map shows total sales in each postal code. By turning this data into a regional heat map, you can instantly see the highest revenue areas, as well as postal codes that could use more marketing or sales development.
Territory mapping is useful for planning which sales or service person will cover a certain geographic area. Postcodes are the smallest boundaries you can work with, which makes it easier to create manageable territories for each individual sales rep. If you map your leads within each postal code, you can balance your territories based on that value, giving each member of your sales team a fair opportunity at being successful. For more information, check out our how-to guide on building territories manually.
How do I create a UK postcode map?
1. Sign up for a free trial
2. Enter the eSpatial data library
After logging in, you will be presented with 4 map type options. Choose Pin Map to begin with. On the next screen, click on Add from Library then make sure you're in the eSpatial datastore tab.
3. Choose your dataset
Search for "post" to bring up a variety of postal code datasets. You'll receive a variety of results for Australia and the UK, including UK postal areas, districts and sectors. Areas are the largest postal code boundaries. These are then divided into multiple districts, which are divided into sectors. Choose UK Postcode Sectors if you'd like to use the smallest available boundaries. If you're looking for Canadian postal codes, search for “FSA”.
4. You've added postcodes
Congratulations! You've added postcodes to your map. The real value of postcode mapping comes when you add your own data. Postcodes can be used to analyze your information or create territories for your sales or service business.
5. Add your own data
If you'd like to add your own data to the map, you should first ensure your file is in the correct format. Once you've done that, click the Add Data button in the Control Panel on the left side of your screen. This will open a new menu screen. Click Upload new data, then select the file you'd like to upload.
Help with your postcode mapping needs
You're the expert on your data and business, but to get your postcode mapping project completed you'll need some support. That's why our eSpatial team includes geographic information system (GIS) qualified mapping experts who work with you. They provide expertise in both mapping and data integration for on-boarding and through your time using eSpatial.
They can even help you find your way around our product. In fact, you should be able to speak to one of them right now through our chat function. Try it by clicking the orange icon in the bottom right corner of your screen, or schedule a call (below) for some dedicated time.