Reporting on sales or service performance on a smaller scale using Zip Codes is important for many organizations such as retail stores, real estate agencies, and restaurant franchises. When faced with reams of data in a spreadsheet, it can be difficult and time consuming to present this data in a way that will show the overall performance of your market while allowing everyone to understand and derive insight from it easily.
Zip Code Heat Maps use color to reveal different levels of intensity - for example, the number of customers and sales revenue within a certain zip code. They are a great way to provide an overview of your market.
With eSpatial, you can quickly create powerful Zip Code Heat Maps that highlight data intensities within zip code boundaries.