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What is a radius map?

A radius map creates circles of a set distance around the data points you choose. This type of map is useful when you need to understand data in relation to other features on the map. They are often used as coverage maps to see where you may have gaps or overlap of coverage of your shops, services, and operations.

For instance, you may need to be able to visualize how many customers you have within a 10-mile radius of your office locations or how many customers you could serve in a particular region if you opened a new franchise.

A radius map of the UK and Ireland

Why radius maps?

Two women reviewing a radius map

Create your radius map

A radius map can be useful for scenario planning, recruitment planning, and territory designing. You can create multiple buffers from a single point in a dataset or from all points in a dataset (up to 200). The option to create a buffer from all points is a great way to visualize, understand and communicate the coverage (and lack thereof) of your business. Learn how to use it in our how-to guide here.

  • Create a radius map from your Excel data.
  • Better understand your business coverage area and resource distribution.
  • Identify event venues based on attendee locations.
  • Customize your map style to better communicate your message.
  • Publish and share with your team, or embed on a public web page.
  • Create your pin maps with a free trial of eSpatial.

    1.Quickly evaluate business needs

    Radius maps are a quick way to evaluate your business needs in many different industries. You can use them to create coverage maps for field sales reps or find opportunities to open new retail locations. If you run a business that involves transporting goods, like furniture and appliance delivery, radius maps can help you keep costs down. By creating a radius map of your distribution centers and plotting all your deliveries as pins, you can ensure trucks are departing from the closest hub.

    Proximity of deliveries to nearest distributions center
    Reduce Fleet Costs With Drive Time Analysis

    2.Try different buffer types

    Radius maps are also known as buffer maps. In addition to the standard distance buffer, eSpatial allows you to create drive-time buffers. This can be a useful alternative when making decisions about field sales reps, service trucks and more. Rather than setting the radius distance, drive-time buffers allow you to create an area that shows how far you can drive in the allotted time, centered on a data point.

    3.Publish & share your radius map

    When you're using radius maps for things like coverage analysis, you often need to share this information with a co-worker or use it in a presentation. That's why eSpatial allows you to easily save, print, export, and share your maps. Our maps can also be embedded live in a website, allowing your page visitors to zoom, pan and view information while your map is protected from unauthorized changes.

    Share your radius maps or embed in a presentation

    How to create your first radius map


    Sign up for a free seven-day trial of eSpatial.  A form like the image below will ask you for an email and password. No credit card details required!

    eSpatial's free trial sign up screen

    Once you've logged in to your trial, you'll have the option to use our sample data, choose data from our library or upload your own. To prepare your own location data, make sure the columns in your spread sheet include unique headings, such as 'address', 'city' and 'state.' Save your data in excel (.xsl) or CSV format before uploading. Check out our how-to guide for more tips on formatting your data.

    eSpatial upload screen

    Click on the Analyze Data button on the control panel found on the left side of your screen. Then click on the Radius Map button.

    Analysis menu

    Under the first field, select the dataset you would like to show as pins on your map. In this example, we’ve chosen customers. In the second field, set the radius distance. Finally, choose the dataset you would like to be the center points for your radii. If you’d like to be able to see pins that are outside of the radii areas, check the box that says Include Outside Results.

    Screen to select your radius map settings

    Once you’ve selected your settings, click Complete. Congratulations, you’ve created a radius map!

    Radius map of customer and sales rep locations

    Other maps you can make with eSpatial

    Check out eSpatial's other capabilities to find the map that's right for your business needs:

    • Territory mapping - Want to assign geographical areas to your field sales team, but also ensure they're fair and balanced? eSpatial's territory builder can help.
    • Heat maps - Hot spot and regional heat maps can help you understand things like customer density, high-value pockets and more.
    • Route mapping - When out of the road, you want to make the most of your time. eSpatial's intelligent routing can help you optimize your driving by distance or time. This can be used in combination with filters to ensure you're spending your time on the right clients.
    • Pin maps - A pin map is the starting place for most projects and can help you plot huge amounts of data.

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