1.Quickly evaluate your business
You face a constant challenge. How do you ensure you have the right number of people on the ground while minimizing costs?
Distance radius maps enable you to assess your business resource needs rapidly, regardless of your industry.
You can use them to create coverage maps for outside sales reps or find opportunities to expand into new locations. That means you can re-deploy those resources to under-served areas where you may be leaving money on the table.
If you manage a transport or haulage business, distance radius maps will help you reduce costs. By creating a radius map of your distribution centers and plotting all your deliveries as pins, you can ensure trucks are minimizing travel times and maximizing fuel efficiency.
2.Try different buffer types
Distance radius maps are also known as buffer maps. In addition to the standard distance buffer, eSpatial allows you to create drive-time buffers.
It's a great alternative when making decisions about outside sales teams, service teams and assets like trucks.
In place of radius distance, you can use drivetime buffers. Drivetime buffers enable you to create an area that shows how far you can drive in a time range you have selected, centered on a data point. This is perfect for assessing your advertising spend in an area, identifying customers within 30-minute drive of an event, or designing and optimizing a sales territory.
3.Create outside sales campaigns
If you have an outside sales team and regularly run sales campaigns, you'll love buffers.
Using your existing sales data or a new sales lead database, you can plan highly focused sales campaigns in minutes.
Let's explore how.
Imagine you have a new qualified sales lead database. You want your sales team to begin prospecting them for new business. You also want to employ an 80/20 approach to your sales campaign.
You want your sales team to target the highest sales potential accounts within a 60-minute drive of their home or office locations. You've already color-coded your sales data based on sales potential, so your highest potential targets are in red.
You want your team to maximize selling time and minimize windshield time. Easy. Use drive-time buffers to target the closest high-value accounts, which you've marked in red.
Visual insights make for better and faster decision-making. So, you may want to analyze in detail where your advertising dollars go and if they're generating a return on investment (ROI).
Here’s how one retailer used distance radius maps to reduce advertising spend. First, they mapped their locations. Next, they mapped their customer locations.
Finally, they overlaid their map with advertising spend, based on billboard locations and local newspaper distribution.
5.Publish & share your radius map
When you’re using radius maps for things like coverage analysis, you often need to share this information with a co-worker or use it in a presentation. That’s why eSpatial allows you to easily save, print, export, and share your maps. Our maps can also be embedded live in a website, allowing your page visitors to zoom, pan and view information while your map is protected from unauthorized changes.