A regional heat map, which is a form of choropleth map, is one that uses graded differences in shading or color in order to indicate the aggregate or average values of some property or quantity in particular areas. For instance, the aggregate value or volume of sales for each state or sales territory is color-coded into a number of ranges, with each color representing a value range. Learn how to create your own regional heatmap in our quick and easy how-to guide
Regional Heat Maps are used to:
- Get an overview of your market performance.
- Quickly identify high and low performing areas.
- Uncover trends in sales of particular products in particular locations
- Quickly spot areas for further investigation based on the density of sales.
You can not only identify and analyze the points that lie within your regional boundaries, but you can also identify the points that lie outside your boundaries. This helps you spot gaps in your coverage.
Are you ready to create a hot spot heat map of your business data? Sign up for a free eSpatial trial with 7 days access to our Pro License features to visualize and analyze your data on a map.