Sales mapping software is a visual tool that transforms raw geographic data, such as customers, leads, accounts, and territories, into interactive maps. Businesses can import data from their CRM or spreadsheets and instantly overlay it onto pin, heat, or territory maps.
Accelerate pipeline growth with software that shows sales teams where to focus for maximum impact. It makes it easy to visualize lead distribution, reduce travel time, and optimize territories. With clearer insights, teams prioritize high-potential areas and close deals faster.
Mapping your sales territories is more than drawing lines on a map; it's a strategy that enables you to accelerate sales. Sales territory management software helps you see your sales footprint clearly. There are three common ways to structure your sales territories:
Pipeline mapping software brings these structures to life. Visualize where your customers are, along with your current and potential revenue, to:
Route optimization software means more calls are completed in less time. The mapping software for sales reps uses sophisticated algorithms to take your customer data and locations while plotting your optimal day and week. Your reps can adjust their schedules on the fly, and any changes are sent back to sales operations.
eSpatial's business mapping solutions software becomes a practical program to accelerate sales by helping you allocate resources more strategically, allowing you to:
Layer competitor locations onto geographic sales maps, enabling faster, more strategic planning. This helps with:
Use Heatmaps to analyze your sales coverage hotspots. Analyze your sales by product regularly. Are there growth trends in certain products that appear to be potential "hotspots?"
For instance, a low-volume product may grow by more than 100% monthly. Will it be your future best seller? Use your analysis to ensure you effectively resource your highest-growth sales areas.
Your ideal location for a representative is a weighted center. A weighted center considers your customer locations, and your reps' perfect location is close to customers. When expanding your team, select your ideal location first and, where possible, hire someone near that spot.
Want to boost sales productivity? Start by reducing admin. Spot unbalanced workloads, compare call frequencies and close rates, and take action to improve performance fast.
A good formula for this is:
Average call or meeting duration + Average travel time * Call frequency
Use your territory mapping software to compare call frequencies and close rates. See the regional performance firsthand, and take some actions to improve or rebalance results.
The right mapping tool can transform how your sales team plans, analyses, and grows. Here's a quick look at the top options.
eSpatial offers a powerful combination of territory management, route optimization, and data visualization, all within an intuitive interface. It supports advanced features like clustering, heat maps, and real-time collaboration. For sales teams seeking a comprehensive, scalable solution with real ROI, eSpatial leads the pack.
Salesforce Maps provides robust route planning and CRM integration. It allows users to visualize leads, accounts, and opportunities directly within Salesforce. On the downside, some find it less intuitive and customizable than standalone tools.
Badger Maps is praised for its mobile-first design and route optimization. It enables field reps to plan and navigate efficient daily routes. However, it offers fewer data visualization and analytical functions.
Maptive builds on Google Maps to deliver powerful but easy-to-use tools. It's recognized for its strong filtering and visual analysis. Users can upload and analyze large datasets with comprehensive map styling.
Pipedrive add-ons provide lightweight, easy-to-use mapping tools. They're ideal for teams that need basic location insights. Various plugins integrate geolocation data directly into the CRM platform.
Mapping software helps sales teams design better territories, plan efficient routes, and track real performance. It keeps your pipeline moving and your reps focused. If you need a program to accelerate sales, take a look at the eSpatial pricing plans and let's get started.