Sales resource allocation refers to the strategic distribution of sales resources such as personnel, budget, time, and tools across different territories, products, or customer segments. The process involves analyzing data using flexible mapping software so that sales efforts are directed where they will have the highest impact.
Key aspects of sales resource allocation
- Territory design: Dividing sales regions fairly based on potential, workload, and customer density to avoid over- or under-servicing accounts
- Sales team deployment: Assigning the right number of reps with the right skills to the most promising opportunities
- Budget and incentive allocation: Ensuring marketing spend, commissions, and sales support are aligned with high-growth areas
- Technology and tools: Using CRM, analytics, and business data mapping software (like eSpatial) to optimize decisions
- Performance tracking: Continuously adjusting allocations based on real-time sales data and market changes
When done right, allocating field sales resources can help you get the most from your team, tools, and time. It's a key aspect of learning how to create a sales strategy using mapping software.
Here are the key benefits of field sales resource allocation:
- Higher revenue: Focus reps and budgets on high-potential territories, products, and customers to drive consistent growth
- Improved sales productivity: Reps spend more time selling and less time traveling or chasing low-value accounts
- Balanced workloads: Prevent burnout and improve morale by fairly distributing accounts and territories
- Stronger customer coverage: Avoid gaps and overlaps to deliver better service and strengthen relationships
- Smarter, faster decision-making: Use tools like eSpatial to turn data into clear, actionable territory and resource plans
- Better rep retention: Empower your team with fair, data-backed plans that support their success