Field sales rep territory is a distinct segment of the customer market assigned to a sales rep, a sales team, or a group of sales teams.
Previously, territories were assigned based purely on geography, like zip code or drive time, or by country, region, or city. Modern sales mapping and business data mapping software have changed all that. Today, you can easily segment field sales territories by customer type, industry, opportunity, or the product or service being sold.
Effective sales territory planning is a strategic process that aligns market opportunity with rep strengths, customer needs, and business goals. By following these steps and using the right tools, you can create territories that drive productivity, reduce inefficiencies, and set your sales team up for long-term success.
Ready to optimize your sales territories? Check out the eSpatial pricing information, book a demo, or start your free trial today.