How to draw a radius map: Step-by-step guide | eSpatial

When you create a radius map (or buffer map), you place a radius around your data points based on distance. A radius measures the length between the center of a circle and a point on its perimeter. These maps help identify and analyze all data points within that defined area.

Radius maps are powerful way to use interactive mapping software that helps businesses with smarter territory planning. They clearly show which prospects, customers, or leads fall within a certain distance. They also show drive time from a central location, such as a store or a sales rep's base.

Here's why radius maps matter in business:

• Allow you to respond faster by assigning the right reps to the right areas
• Help businesses optimize routes
• Identify potential customers or target areas for marketing campaigns based on proximity to their location
• Help identify coverage gaps
• Prioritize outreach in high-potential zones
• Support location-based decision-making for events, promotions, or service delivery
• Show customer locations within a few miles of each store
• Model service coverage capacity for a given radius
• Identify gaps in coverage that new sites could fill

Radius maps aren't just one-off visuals — they fit seamlessly into everyday business tasks. Sales managers can design balanced territories or spot underserved areas. Marketers can target campaigns by location, while operations teams plan site visits or deliveries more efficiently.

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