Mapping by pin size is a visualization technique that represents data values using varying pin sizes on a map. One of the top benefits of using sales mapping software to create maps with pins is visualizing customer or sales data by location. This makes it easy to spot patterns, trends, and gaps. They're often used in sales and field operations, retail and franchise, logistics and transportation, real estate, and utilities industries.
eSpatial's business data mapping software allows you to reveal data value by pin size – the bigger the value, the bigger the pin size on the map. Creating a map by pin size makes it easy to spot trends, outliers, and priority areas. Below is an example of using different-sized pins to reveal volumes.
Let's say you want to visualize total sales by location. You upload a spreadsheet with columns for City, State, and Total Sales. Once imported, you can access the Style & Color panel and select the Style by Value tab, then choose the Total Sales column as the value (i.e. the data you want to be mapped by size).
You can then customize the pin sizes to control the minimum and maximum dimensions, making the visual differences clearer or more subtle. Additionally, you can adjust the pin values to focus on specific ranges or thresholds that matter most to your analysis.