How mapping software helps your business - eSpatial blog

Unlock market & competitor insights with mapping | eSpatial

Written by Liam Costello | May 24, 2022 8:49:16 AM

In sales, the most valuable competitor insights are those that help your team position more effectively, win more deals, and avoid wasted effort.

Here are the key competitive insights that matter in sales:

  • Competitor presence by territory
  • Product or service differentiators
  • Buyer feedback and objections
  • Market share and customer wins
  • Sales strategy and tactics
  • Digital and content footprint

Why do they matter? When your sales team can access real-time, location-specific, and strategic competitor insights, they can tailor pitches, avoid saturated markets, outmaneuver rivals, and close more deals.