Sales territory planning strategies and best practices

In this guide, you'll learn how to:

• Understand what a sales territory is and why it matters
• Build a strong, balanced sales territory plan from scratch
• Use data to make smarter hiring and resource decisions
• Align the right reps to the right accounts or regions
• Tap into tools (and a free template) to simplify planning

A sales territory plan is a strategic framework that aligns reps, accounts, and goals within defined boundaries. As demonstrated above, these boundaries are not necessarily geographic, but always aim to help sales teams operate more efficiently. A strong plan reduces overlaps, increases accountability, and targets the right customers with the right resources.