1. A clear goal
Before you start plotting your data on a map, try to figure out your ultimate goal. Is it to show gaps and opportunities in a market? To reveal distances between key elements of your business (e.g. customers vs. proximity to sales outlets)? To organize volunteers or sales teams so they work efficiently?
Location mapping software can help you streamline your business in many ways, so think about ways you could use it beyond your initial project. Once you know what you’d like to achieve, it’s time to think about the information you’ll need.
2. Good data
Most location mapping works by automatically taking data from a spreadsheet (usually Excel) and placing it on a map. It does this by geocoding the location element contained in a spreadsheet column. As long as a location column is present and readable, then you can attach lots of data to each pin on the map — from local contact details to CRM links.
To learn more about how to format your spreadsheet data for easy upload to eSpatial, check out our help guide.
3. Basic computer skills
Gone are the days when mapping spreadsheet data was a specialist area, confined to only those with high-level GIS training. Location mapping is now accessible to anyone with a computer and basic knowledge of Excel. But if you have any questions, eSpatial provides full training, in-product chat support and a variety of resources to help.
Want to find out how location mapping software can help your business?
Talk with a mapping expert to find out!