Work your data
eSpatial doesn’t just create maps. It takes data with a location element from an Excel spreadsheet and plots it on an interactive map. This makes investigation of that data more attractive and engaging, and it encourages user interaction that brings new insights, previously overlooked or hidden.
eSpatial takes data and applies powerful mapping analytics to it
From simple to detailed
Using eSpatial, you can start with the simplest analysis possible – create a pin map that shows distances between points. You can then progress to using more sophisticated geographic, analytical tools like heat maps, bubble maps or territory maps. Although these tools are easy-to-use, the mapping analytics they express can be complex and game-changing for your business. They can aid improvements in ROI or increase efficiencies.
Focus on what’s important
eSpatial can segment and filter data, isolating key areas of operation, relating them to other data or relevant demographics. For example, you can plot sales across a geographic region and then use a filtering tool to isolate sales above or below a certain level. You could then layer and filter similar data from the preceding year. You then have a visual representation of sales performance over a two-year period. And that’s just the start.
Use free demographic datasets
For powerful market insight, take advantage of the 400-plus free boundary and demographic datasets that are available from the built-in eSpatial datastore. For example, use census datasets that reveal the age of population per zip code to help you find the best locations for new clothing stores selling children’s fashions.
Share your mapping insights
When you analyze data with eSpatial and have created a map – or maps – that reveal new insights, share them with key stakeholders. All you have to do is copy and paste a web page link that will allow the relevant users to view and interact with your map. Sharing an eSpatial map empowers viewers and encourages interaction with the data in a way that a spreadsheet never could.