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Use Mapping Software to Make Faster Decisions

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Mapping software allows you to visualize and analyze key data which can quickly convey an abundance of information for faster decision making.


Making a decision on something that impacts your sales is not an easy task. You want to be sure you have all the information in front of you before you sign off on the changes to be made. You may also require sign off from key stakeholders and so they need to understand your analysis and your findings to do so. Mapping software makes this so much easier.

Many of our customers use mapping software to help with the following types of decisions:

  • Where should our next hire be based?
  • Where can we look for more sales opportunities?
  • Where should we be concentrating our efforts?
  • Where should we reduce our efforts?
  • Should we merge territories to reduce costs?

All of these questions and more can be answered by looking at your sales data on a map. Balancing your territories ensures a balanced workload for your team and shows you where you need more or fewer sales people to cover the volume of opportunities. Use regional heat maps to identify trends in your pipeline that will highlight hidden opportunities. Radius maps will show where you have overlapping coverage which may lead to territory realignment.


Make Faster Decisions with Mapping Software

1: Upload Your Data

Once you log into your new eSpatial account, the “Add Data” screen will appear. Click “Upload New Data” and follow the onscreen instructions.

Make Decisions Faster with Mapping - Add Data to Your Map
2: Choose Your Analysis Type

After your data is loaded into eSpatial, you can run various analysis depending on the decision you have to make.

Make Decisions Faster with Mapping - Choose Your Analysis Type
2a: Regional Heatmap

This allows you to run a regional comparison of your data such as sales performance, the volume of opportunities, volume of competitors across regions. Learn how to create a regional heat map here. 

Regional Heat Map
2b: Bubble Map

Bubble Map: This helps you to quickly identify an area for further investigation. Especially useful when you’re not sure where to start. Learn how to create a Bubble Map here.

Bubble Map
2c: Radius Map

This allows you to identify the proximity of one location to another. A common use would be the number of customers within 100 miles of a sales rep. Learn how to create a Radius Map here.

Radius or Buffer Map
2d: Nearest Neighbor

This is more specific that radius map so you would look for 10 customers closest to your sales rep. Useful when looking to pull in extra revenue before the end of the quarter. Learn how to create a Nearest Neighbor Map here.

Nearest Neighbor Map
2e: Aggregate by Value

Aggregate by Value allows you to summarize your data based on a status. This is particularly useful for pipeline or project management as you can get a very quick overview of the total number of opportunities in your pipeline or even the number of customers yet to be invoiced.

Aggregate your data on a map

Make More Informed Decisions Today

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