Proximity analysis is one of the most common types of analysis that our customers want to use eSpatial for. Understanding what customers or opportunities are near by is a really beneficial when a sales person is planning their day or trying to make sure a journey isn’t wasted when a previously arranged sales call is cancelled.
There are three types of proximity analysis you can use to find out who is nearby.
- Radius Analysis
Radius analysis allows you to identify all data points such as customers, opportunities, job orders or service engineers within a particular distance of a centre point such as a sales rep, account manager, office, warehouse or customer.
- Drive Time Analysis
Drive time analysis is similar to radius analysis in that it identifies all data points within a particular drive time of a centre point.
- Nearest Neighbor Analysis
A Nearest Neighbor map allows you to identify a set number of data points within a distance of a centre point. For example if you are a sales rep and you’re client has cancelled a meeting last minute, you can plot your location and find the nearest 3 clients for you to call on instead.
You can not only identify and analyze the points that lie within your proximity buffers, but you can also identify the points that lie outside them too. This helps you spot gaps in your coverage.
Ready to learn more about increasing productivity with proximity analysis? Sign up for a free eSpatial account with 7 days access to our Pro License features to visualize and analyze your data on a map.