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Heat maps are one of the best ways to quickly summarize your sales data to identify geographic regions that are performing well, or that may require more attention.

eSpatial provides users with the best mapping software tools to create insightful heatmaps that you can use to validate or propose strategic changes that will drive growth for your organization. It is so simple to do that you can create a heat map of your sales data in minutes, ready to present to your team or the C-suite.

You can use heat maps to analyze sales performance, service coverage, expansion opportunities, recruitment zones and more. There are two types of geographic heat maps that you can create with eSpatial mapping software; hot spot heat maps and regional heat maps.

Hot Spot Heat Maps

Hot Spot Heat Maps immediately highlight clusters of your data in just a matter of clicks. A common example of a heat map would be a population map. High levels of populations are expressed by a dark shade, whereas low levels are expressed by lighter shades. You can modify the colors and shades to best present the story you are telling.

Hot Spot Heat Maps are often used to:

  • Identify clusters of customers.
  • Highlight opportunities outside of current territories.
  • Uncover trends in sales of particular products in particular locations
  • Quickly spot areas for further investigation based on the density (or lack thereof) of sales.

Learn how to create your own in our easy to follow how-to guide.

Regional Heat Maps

A regional heat map is one that uses graded differences in shading or color in order to indicate the aggregate or average values of some property or quantity in particular areas. For instance, the aggregate value or volume of sales for each state or sales territory is color-coded into a number of ranges, with each color representing a value range.

Regional Heat Maps are used to:

  • Get an overview of your market performance.
  • Quickly identify high and low performing areas.
  • Uncover trends in sales of particular products in particular locations
  • Quickly spot areas for further investigation based on the density of sales.

Learn how to create your own regional heatmap in our quick and easy how-to guide.

Are you ready create a heat map to get more insight from your business data? Sign up for a free eSpatial account with 7 days access to our Pro License features to visualize and analyze your data on a map.

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