How to map customer satisfaction survey results

on May 7, 2020

Have you ever wondered why certain areas perform better than others? This is a key question for any business, and figuring out the answer can help you take your results to the next level. If you're plagued by these issues, there's one place to start: mapping customer survey results. Customer satisfaction surveys are an important tool for improving your business. You can collect valuable information simply by asking, "Are you happy with our service or product?" Viewing responses on a map will...

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Market Analysis
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5 Common Challenges for Field Sales Analysts

on March 14, 2019

Within a sales organization, the sales analyst plays an important part in strategic decision making. They prepare sales forecasts and collect and analyze data to evaluate current sales goals. With great responsibility, comes great challenges and today we discuss some of the most common challenges that field sales analysts face in their day to day.

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Market Analysis
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5 Heat Maps for Understanding Retail Data

on November 29, 2018

Understanding retail sales data is a difficult and complicated task in the era of ‘Big Data'. It's all too easy to get lost in reams of Excel spreadsheets and miss the big picture or the golden nugget you were looking for. Specialty roles and consulting firms have been born out of the need to understand the plight of large volume retail sales data. But we can make this simple.Here at eSpatial, we've helped many retail giants such as Gamestop and Burlington understand their retail data in the...

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Market Analysis
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5 Ways Organizations Use Heat Maps

on November 15, 2018

Heat maps are probably one of the most common types of mapping analysis undertaken by eSpatial customers. Whether you have a knowledge of data visualization or not, most people are familiar with Heat Maps in some shape or form. They're one of the first types of analysis that comes to mind when one thinks of mapping data. However, heat maps are not simply just a method for visualizing data, the real benefit comes from understanding the data being presented. After all, a heat map can represent...

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Market Analysis
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Visualize Your Market Coverage and Competitor Analysis

on August 6, 2015

Why Create Visualizations for Market Coverage and Competitor Analysis? Firstly you might want to know why you should consider this option. Understanding your market coverage and your competitive landscape is essential to effectively manage a sales strategy. It has been shown that combining sales data with its location during analysis directly improves sales strategy, consequently improving revenues of the company 1.

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Market Analysis
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