Following up on a recent tourism blog, we wanted to carry out a more macro study to see how mapping can help tourists and tourist boards alike.
According to Tourism Ireland, 11.3 million tourists visited the Island of Ireland in 2019. With Covid-19, the figures for 2020 were much lower. However, with the re-opening of businesses and travel being promoted, mapping your next vacation is on everyone’s mind. Below is a map of Accommodation and attractions/ activities across the Island or Ireland:
Co. Kerry – A Case Study:
Kerry — also known as "The Kingdom" — is in the southwest corner of Ireland. It is a hotspot for tourist activity, with 30% of all tourists and holiday makers staying in this part of the country in 2019. With Kerry being such a popular county to visit, we’ve carried out a small investigation to assess the spread and proximity of hotel accommodation and attractions across the county.
From carrying out a handful of spatial operations from within eSpatial, we were able to draw several conclusions:
- Three hotels have 128 activities within a 5-mile radius
- The overall average distance of an activity/attraction to a hotel is 1.62 miles
- 89% of all activities/attractions in Kerry are within a 5-mile radius of a hotel
With such a high density of hotels and exciting activities and attractions, it’s no wonder that Kerry is a go-to destination for both international visitors and those looking to plan their staycation this year.
*Data was sourced from Open Data NI (This HERoNI data is based on OSNI IP and licensed under the Open Government Licence 3.0.) and Data.gov.ie (https://data.gov.ie/)
Liam is an eSpatial account manager and mapping expert. He specializes in helping businesses solve problems and increase sales through mapping visualization, territory management, route optimization and more. Liam holds a Master's Degree in Geographical Information Systems (GIS) and Remote Sensing.