How to do customer relationship mapping

6 fail-safe steps

by Daniel Boshell on November 13, 2013

It's a given: it's cheaper to retain existing customers than to win new ones. So keep those customers happy! Customer relationship mapping is about keeping track of customer responses to your product or service. By doing this, you can deal with problems quickly and effectively. Here's what we recommend in eSpatial: 1. Give customers a means to provide feedback Set up a form in your website that allows customers to rate or comment on your product or service. Alternatively, send an email to your customers requesting their input into an online...

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