Blog Articles

Sales data analysis: 8 key metrics for driving revenue Total revenue Revenue per sale Revenue by product Revenue by territory Sales by lead source and location Revenue split between new and existing customers Customer Lifetime Value (CLV) Sales team quotas

I've worked in a mapping software company for several years now. While I understand how visualizing data on a map is a valuable tool to any business, until now I never thought to look into some of the psychology associated with mapping. Take, for example, the type of the map that most likely held a space in your classroom (click image to enlarge): Mercator projection map Map from Google Maps This map is called a Mercator projection. It's called a projection because translating the...