5 Heat Maps for Understanding Retail Data

Stephen Curran
by Stephen Curran on November 29, 2018

Understanding retail sales data is a difficult and complicated task in the era of ‘Big Data'. It's all too easy to get lost in reams of Excel spreadsheets and miss the big picture or the golden nugget you were looking for. Specialty roles and consulting firms have been born out of the need to understand the plight of large volume retail sales data. But we can make this simple.Here at eSpatial, we've helped many retail giants such as Gamestop and Burlington understand their retail data in the following 5 ways using heat maps:

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Market Analysis
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5 Ways Organizations Use Heat Maps

Colm Kenny
by Colm Kenny on November 15, 2018

Heat maps are probably one of the most common types of mapping analysis undertaken by eSpatial customers. Whether you have a knowledge of data visualization or not, most people are familiar with Heat Maps in some shape or form. They're one of the first types of analysis that comes to mind when one thinks of mapping data. However, heat maps are not simply just a method for visualizing data, the real benefit comes from understanding the data being presented. After all, a heat map can represent anything from traffic to weather patterns. So how...

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Market Analysis
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4 Crucial Sales Questions Answered By Heat Maps

Shane Lalor
by Shane Lalor on November 8, 2018

One of the reasons that many of our customers choose eSpatial is for sales heat maps. I wanted to share a few of the common times when this type of map can be particularly helpful. Below are the four most common questions that sales teams are answering using heat maps.

Category:

Market Analysis
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