How to do customer relationship mapping

6 fail-safe steps

by Daniel Boshell on November 13, 2013

It's a given: it's cheaper to retain existing customers than to win new ones. So keep those customers happy! Customer relationship mapping is about keeping track of customer responses to your product or service. By doing this, you can deal with problems quickly and effectively. Here's what we recommend in eSpatial: 1. Give customers a means to provide feedback Set up a form in your website that allows customers to rate or comment on your product or service. Alternatively, send an email to your customers requesting their input into an online...

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How to create a map with pins

Niamh O'Doherty
by Niamh O'Doherty on November 11, 2013

Is your data failing to get the attention it deserves? Then why not create a pin map with free-to-use eSpatial? You can create a free shareable interactive map like the one below – in minutes.

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Plot data on a map

Effectively!

Niamh O'Doherty
by Niamh O'Doherty on October 24, 2013

This article was last updated January 2015 eSpatial makes it easy to plot data on a map. However, before you upload your Excel data, you should know what you want to achieve – your "mapping goal". Your mapping goal when you plot data on a map can be simple or complex Steps to get what you want: 1. Define the purpose of your map There is always an over-riding reason to plot data on a map. What yours? Do you want to simply convey a sense of proximity or distance between locations? Do you want to convey a level of data intensity in a...

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Excel Heat Map

Step-by-step instructions

Patrick Butler
by Patrick Butler on August 21, 2013

An Excel heat map shows different levels of information visualized as graded shades on a map. You can generate two types of Excel heat map using eSpatial: a heat map and a regional heat map. You can follow this article at the same time as making your own excel heat map, either from your data or from our sample data. Just join our free trial below. No credit card needed. Create Your Excel Heat Map Now Heat Map This is a data styling option in eSpatial. Plot data, then create an intensity/heat map based on pin density or on particular values...

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How To Create a Heat Map

Paul Connolly
by Paul Connolly on June 25, 2013

This article was last updated May 2018 A heat map highlights different levels of data (e.g. population size) per region on a map. To create a heat map, use eSpatial and follow the instructions below. Sign up for a free eSpatial trial here to start heat mapping your data! Two Types of Heat Map As you can see from the images above, eSpatial can create two types of heat map. Each type of heat map can give you different views of your data depending on the question you’re asking and the result you’re looking for. Hot Spot Heat Map – This is a...

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Mapping an Excel spreadsheet

Step-by step

Patrick Butler
by Patrick Butler on May 17, 2013

This article was last updated June 2017 Create a map from Excel Data for free eSpatial is a mapping software tool which allows you to move data from excel to map. Now you can easily map addresses from excel which will allow you to better visualize your data and spot potential gaps and opportunities for your business. So you've signed up for a free eSpatial trial and now you want to start mapping an Excel spreadsheet? Just follow the steps below to create a simple Excel map. Map excel data like the simple interactive map above using eSpatial.

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Customer Mapping vs. Customer Maps

Patrick Butler
by Patrick Butler on April 8, 2013

Customer mapping deals with a customer's journey to a product (the steps that led to the product's acquisition). Customer maps are more straightforward: they show where actual customers reside on a real-world map.

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Market Analysis
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