Why use Radius Maps with eSpatial?

Determining the location of your business comes down to location, location, location. But finding the ideal location for a business is often a case of easier said than done.

Site selection for your business is one of the most important decisions that you can make. This generally requires a lot of research into many different variables such as where your customers are, who they are, and their demographic characteristics, such as income, age, etc. Taking the time to find the best location for your business can be a time-consuming process. Some people use expensive site-selection consultants or can invest in market research that can take time to bring results.

But there is an easier way – With our easy to use radius mapping software, you can find the perfect location in a matter of minutes.

Let’s take a catering company in Charlotte, North Carolina as an example. They are looking at moving their business to one of three possible locations. Due to the nature of their business which requires a lot of travel and deliveries, they would ideally like to be as close to their customers as possible to reduce travel times. Here’s how they used our radius maps in their site section process.

Using Radius Maps for Site Selection

Step 1. Using our radius mapping software, the management team first plotted their customer database onto a map, by uploading the file containing this data into eSpatial:

Customer Locations

Step 2. With a visual perspective of their customers, they then overlaid the three potential office sites onto their map and created a radius of approximately 20 Miles from each site. That way, they could see how many of their customers fall into the 20 Mile radius of each of the sites. This was the ideal distance they wanted for delivery service:

Potential Office Sites

Step 3. Finally, using analytical tools in eSpatial. The management team was able to quickly discover how many customers fell into each radius. As a result, management saw that while there was overlap between the sites, there was one that was clearly the best. Also, the management filtered the results by potential sales to further their understanding of the benefits of each site.

Best Site Location

Now it’s easy to see visually that Blue Site is the most opportune location in regards to customer proximity. The radius colors can show how many customers are located in each. They were also filtered to show potential sale value of each circle with Blue site coming out on top.

This is just one example, however. Other types of data that can be used to determine the best location for your business. This can be demographic information such as gender if your a fashion retailer, age if your an insurance broker, or even education levels. We have all of this data available for you to use in our extensive dataset library for multiple countries.