Since Microsoft announced it was going to discontinue its mapping software MapPoint, last Summer, many users have been switching from MapPoint to eSpatial. I wanted to find out exactly why they switched – so I asked two users.
David Klarich, Senior Marketing Specialist at USI building solutions
David uses mapping software to prospect for new business. His company needs to know the location of the next upcoming building project.
“We’re in the new construction industry”, explains David, “We track permits to see where a lot of the work is going. We use mapping software when our leadership team is looking for ways to jump start sales… Where do you want to focus on this month. Let’s really try and hit this area.”
So why stop using MapPoint?
“It was a really great software, but they stopped updating it. I would upload maybe 5000 points with MapPoint and it might only plot 3500 of them. eSpatial is giving me 99% success. That’s the No.1 reason right there. I would say that if you’re looking for the most up-to-date software out there – and the most up-to-date maps…eSpatial is second to none.”
Jill Rodriguez, Executive Vice President at RMG, which delivers innovative advertising and loyalty solutions to the Canadian retail sector
Former MapPoint user Jill isn’t as enthusiastic as David Klarich when it comes to reminiscing about using Microsoft’s discontinued mapping software.
“MapPoint was anything but user-friendly”, says Jill. “It was the least intuitive program I had ever used. Every time we used a map, we had to call up and get help.”
RMG combines mapping and census software to create heat maps of demographic data with store locations layered over top.
Looking to replace MapPoint, Jill spent 2 days testing mapping programs.
“All the free ones won’t pull in FSAs. All the high end ones are literally…we’re talking $15-20K, since for them you also need to use lats and longs [Latitude and Longitude positions], which means you then have to buy another piece of software, in order to convert all your addresses.” Finally, Jill came upon eSpatial.
“eSpatial is the only multi layer mapping program I found that would accept my store addresses, instead of Lats and Longs, I am able to continue to utilize my census software to pull the necessary FSAs and upload them onto eSpatial. By combining both data sets I can create our base maps. And then eSpatial allows me to take it one step further by allowing dynamic overlaying of customer stores and the ability to pull combined store lists right from the map.”
Jill is now using less software to get the same results that she got when using MapPoint. This has also brought more flexibility, in terms of styling maps and distributing them. She even describes the response from one of her colleagues as having gone “map-happy” since RMG implemented eSpatial.
Jill has also seen the advantages of switching from desktop-based mapping software to online mapping software.
“With desktop based software, you have to print out a piece of paper and take it with you…You can take an eSpatial map, put it on an iPad. You can fix it, you can lock it and you can send it to your reps. The reps go in the field with their iPads and they just punch in the addresses of the people they want.”
Do you have a switching from MapPoint story to tell?
We’d love to hear your story about switching from MapPoint or another mapping software. Let us know your experience. Reach out to us at firstname.lastname@example.org. If you would like to find out what other customers say about using eSpatial, please click here.
Compare eSpatial with MapPoint
View our brief guide on the features and functions of both mapping programs