When To Use A Radius Map?
A radius map is one of the most common types of map that our customers use to analyze their data. This is simply because they can help answer many questions. Today we will look at some of the more common uses of a radius map to help you achieve the best results.
Scenario 1: You need to quickly assess the needs or a particular location.
You run a motor repair franchise and you have a franchisee interested in a particular location but you want to ensure you avoid client cannibalization with other locations.
Plot your franchise locations on a map and run a radius search within a particular distance (e.g. 10 mile radius). This analysis will show up gaps in area coverage or where overlaps occur.
In the example below, you will see a new franchise location plotted in relation to other franchise locations. The New Franchise Location shows as overlapping with existing Franchise 3 and is close to overlapping with Franchise 5. A better location for this franchise would, therefore, be in Newton as it would avoid conflict between franchisees and avoid client cannibalization.
Scenario 2: You need to assess the risk of flooding within a particular location.
You own an insurance company and are assessing the need for increasing or reducing insurance premiums based on the risk of flooding.
If you create a radius map that shows up instances of flooding within a 50-mile radius of a every city in a state then, in an instant, you can see where the risk is higher. Then, as a consequence, increase or reduce insurance premiums where necessary.
Scenario 3: You want to identify customers more than 30 miles from your store?
You are looking to expand your retail business and want to identify the best location.
When you apply a radius search in eSpatial it will filter out the data to only display the points that fall within the radius. If you wish to see both the points within and outside the radius a work around would be to add this customers dataset twice to your map. You will then be able to visualize customers inside and outside the radius.
In the map below, you will see the customers within a 30 mile radius of the store location as well as all of the customers outside that radius.
Scenario 4: You want to keep fuel costs to a minimum
You run a furniture delivery business and you need to understand how far your distribution centres are from delivery location.
Create a radius map of the delivery locations within a 20 mile distance of your distribution centres. Knowing this will cut down on fuel costs and optimize on-the-road staff activity. Thus, drivers are not going back and forth, erratically and inefficiently carrying out deliveries that could have been better handled by a different distribution center.
Scenario 5: Assign on-the-road personnel to the right areas
Let’s say you run a boiler maintenance business. You have a team of 50 engineers working for you, spread across the country with clients booking in service appointments on a daily basis.
Create a dataset of these client appointments and then plot it on a map, which also contains a dataset of where your engineers are based, then allocating the right person to the right job is quick and simple with a radius map. In addition, and you can send each engineer a map, via email (or embed it on your intranet) with their day’s appointment plotted on it.
View a larger version of Scenario 3 created with eSpatial mapping software.