Mapping software takes your existing location data (city, county, address, zip code, etc) contained in a spreadsheet and converts it into a vibrant, insight-rich map.
Mapping software allows you to take tabular data (such as numbers and customer locations) and visualize that data in a more meaningful way. Think about the silos of location-based data in your organization sitting in spreadsheets, CRM and ERP systems. Well, mapping software can bring all of this data together for you, giving you a dynamic and impactful picture of your organization’s data, enabling deeper insight of your data for more informed decision making.
Visualize Your Business Data
Visual information is easier for people to interpret. Plotting your business data on a map enables collaboration and better decision making. With your data plotted on a vibrant map, you can quickly identify patterns and trends that would be lost in spreadsheets, such as a gap in sales coverage or customer proximity.
A mapping solution can bring your business data to life. With powerful visualization and filtering tools, your data can become easier to analyze.The most common visualizations are pin maps or heat maps. Both of these types of maps give you a quick and simple overview of your data.
In the map to the right you will see a point density heat map which displays a different color depending on the density of points in a location. For example, in this map the red areas indicate high point density and the blue color indicates low point density. Therefore, it shows a high number of potential customers in New York, Philadelphia and Providence.
“I was able to generate reports that we had been trying to generate for years.”
Jen Stroker, Wicor
Visualize Your Market Coverage
Market coverage is one of the most popular uses of mapping software. A map can help identify whether you have enough salespeople to cover the number of customers and potential customers in an area.
This allows you allocate your sales resources much more effectively. Knowing where your resources are and what their coverage levels are allows you to make more informed hiring decisions especially when it comes to staffing.
In the map to the right you will see potential customers (blue pins) in relation to the location of the regional sales managers (orange pins). This map also uses a radius to identify those customers within a 50 mile radius.
“By creating a map for potential sales hot spots, we can look at the whole country as a heat map, and lay our sales force over the top of it to identify missed opportunities”
Visualize Your Regional Performance
Reporting on sales performance is usually a weekly, monthly, quarterly and yearly task. When faced with reams of data in a spreadsheet, it can be difficult to identify how to present this data in a way that will allow everyone to understand and derive insight from it.
Cloud based mapping software allows for instant views of business data. In this example we can create dynamic, living maps that present the data as it currently is.Regional Heat Map analysis uses color to reveal different levels of intensity – e.g. number of customers and sales revenue – within a certain region.
In the map to the right the red color indicates a high volume of sales, orange indicates a medium value and yellow a low volume of sales. You can see the performance of different states based on the volume new customers won in the past 6 months. It is clear that California, Virginia, and North Carolina are amongst the highest performing states with New Mexico and Nevada amongst the lowest.
“eSpatial helps us visualize our marketplaces in ways that were not possible before”
Rob Duke, Dinova
Manage Your Business Resources
Mapping software can help you solve resource management problems such as job allocation, service deployment or product delivery.Mapping your data helps you to gain immediate visibility into team utilization and productivity, making resource management much easier.
It also allows for effective and efficient allocation of resources to particular projects. For example, a customer calls in looking for a product that you sell. You need to get it to them as soon as possible because you value the need for excellent customer service. The best way to do this is to send it from a warehouse closest to them and to facilitate this you need a fast and accurate means of identifying that warehouse.
In the map on the right, we are trying to identify warehouses with Product X that are within a 20 mile radius of our customer (Blue Pin). We can see that there are 3 warehouses with that product in stock (orange pins) and how far away they are in miles from the customer.
“It provides a much better way for the members to find us – locate our services – and to have that on a visual.”
Adam Walton, The Third Age Trust
Identify Expansion Potential
Site location and analysis is another common use of mapping for business. This comes in most useful for retail and franchise organization. There are many factors to take into consideration such as current locations, competitor locations, customer locations, locations with similar demographics to existing sites and more. The beauty of using mapping for business to help answer this question is that you can analyze the relevant location information in one visual allowing you to make better and faster decisions.
For example, the map to the right is an example of identifying the proximity of a new franchise location to competitor stores. We can see that there are 2 competitor stores (blue pins) within a 2km radius of the proposed new location (red pin) and another just outside the radius.
“We’re able to map more data in less time. The results are more reliable so we can confidently make decisions based on the results.”
Anton Pasyuta, Clothes Aid
Plan Field Visits
Field employees are expensive and time constrained. To get the most from your team, you should be optimizing the time they spend out in the field.When people think of maps, they tend to think of them as a way to figure out how to get from A-Z, so routing is one of the basics of mapping for business. You can use tools like Google Maps to get from A to B. But what if you want to get from A to B to C to D and even more?
For that you’ll need good mapping software. With eSpatial you can plan a route to get you where you need to go, up to a maximum of 100 points.
The map to the right shows a 20 point route that covers a large distance with separate start and end points. Once you put your stop points into the mapping software, it analyses and outputs the most time efficient route to travel. This increases productivity from field sales reps and service engineers.
“Using eSpatial reduced my trip planning time by 75%.”
Katherine Mckay, Deerfield Academy
Why not give mapping a go
See what insight you can get from your business data